Press release -
HAGLÖFS RELAUNCHES THE ICONIC “SHOSHO“ BACKPACK
Haglöfs reintroduces its iconic ShoSho daypack to the collection – in a new, updated and refined version. The name “ShoSho” means “I pay tribute to you.” It comes from a prayer used by the Sherpas of the Himalayas to show respect to the mountains. Haglöfs gave the name to this line of backpacks as a way of paying tribute to the people.
ShoSho – a classic Haglöfs backpackwith an authentic look – has been updated with a selection of smart new details and a convenient integrated computer sleeve. The daypackhas been designed to accompany you on your everyday commute, but it’s also perfect for shorter adventures. Its fluorocarbon-free DWR treatment provides weatherproofing while reducing its environmental footprint.
Key features include:
- One spacious compartment with snow lock and drawstring
- Internal computer sleeve
- Top lid pocket
- Compression cords on the side panels
- Key holder
- Fluorocarbon-free DWR treatment for weatherproofing and durability
Text and associated images can be downloaded at https://www.mynewsdesk.com/haglofs
For more information, please contact:
Nana Björnberg
Publishing Coordinator
+ 46 8 584 906 32
nana.bjornberg@haglofs.se
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More than a century ago, Wiktor Haglöf designed a backpack for local workers in the small Swedish town of Torsång. The creation of this durable, practical backpack would mark the beginning of what has now become one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com
