Press release - 3 July 2018 14:05

HAGLÖFS RELAUNCHES THE ICONIC “SHOSHO“ BACKPACK

Haglöfs reintroduces its iconic ShoSho daypack to the collection – in a new, updated and refined version. The name “ShoSho” means “I pay tribute to you.” It comes from a prayer used by the Sherpas of the Himalayas to show respect to the mountains. Haglöfs gave the name to this line of backpacks as a way of paying tribute to the people.

ShoSho – a classic Haglöfs backpackwith an authentic look – has been updated with a selection of smart new details and a convenient integrated computer sleeve. The daypackhas been designed to accompany you on your everyday commute, but it’s also perfect for shorter adventures. Its fluorocarbon-free DWR treatment provides weatherproofing while reducing its environmental footprint.

Key features include:

One spacious compartment with snow lock and drawstring
Internal computer sleeve
Top lid pocket
Compression cords on the side panels
Key holder
Fluorocarbon-free DWR treatment for weatherproofing and durability

Text and associated images can be downloaded at https://www.mynewsdesk.com/haglofs
For more information, please contact:

Nana Björnberg
Publishing Coordinator
+ 46 8 584 906 32
nana.bjornberg@haglofs.se

Topics

Winter sports

Contacts

Sara Skogsberg Cuadras

Press contact CSR & Corporate Communicatins Manager sara.skogsberg-cuadras@haglofs.se +34616424178

Sophia Schlör

Press contact PR Manager PR sophia.schlor@haglofs.se +46720773930

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HAGLÖFS RELAUNCHES THE ICONIC “SHOSHO“ BACKPACK

HAGLÖFS RELAUNCHES THE ICONIC “SHOSHO“ BACKPACK
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HAGLÖFS RELAUNCHES THE ICONIC “SHOSHO“ BACKPACK
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