In 2008 Haglöfs officially built its CSR and sustainability work into the centre of its development strategy and in recent years Haglöfs has developed into one of the world's leading outdoor companies in the area of sustainability. Now the company takes another step forward by appointing Eva Mullins as new Sustainability Manager.
Eva Mullins, 37, has worked for Haglöfs since 2008, and comes
Everyone sweats, and bodies and clothing inevitably start to smell from the effort of leading an active lifestyle. The reason for this is that bacteria, which live naturally on our skin, metabolize our sweat and it is this process that creates a bad odor. For a long time, anti-bacterial - or, in other words, bacteria-killing - technologies were the only solution used to counteract bad odors and in
With the aim to further strengthen its brand equity, increase brand awareness, and reinforce its consumer loyalty, Haglöfs has recruited Christina Rolén as its new Global Marketing Director.
Leaving the sounds of the city far behind for an adventure in pristine terrain while on the hunt for the ultimate near-nature experience. Heading far out into the wilderness to places that few know about and even fewer have visited. These are the destinations of professional adventurers, and it is for them Haglöfs has developed Trekking Pro.
From a run through the forest to an ultra-marathon in a mountain environment - this is the range that is covered by Haglöfs’ concept for high pulse activities. The Intense concept consists of clothing, shoes and equipment that have been developed to help maximize performance. When hour is followed by hour, it is often the small details that make a big difference.
19FOURTEEN is Haglöfs’ Outdoor Lifestyle concept – a concept that includes shoes, clothing, backpacks and bags for an active everyday life. This spring Haglöfs is introducing its first 19FOURTEEN collection which features products that are intended for use during the warmer months of the year in the borderland between the city and nature.
L.I.M is a unique Haglöfs concept. A concept that can best be described as a minimalistic outdoor life. This includes activities that often take place over a shorter period of time and not infrequently at a faster tempo. This primarily means activities where low weight is a top priority and only the absolute essentials have been added to the products. Less is more, quite simply.
When the goal is to get to the top of the mountain and down again as quickly as possible – this is becoming the ultimate challenge on the mountain for more and more people. It is an extreme form of climbing that requires experience and top physical condition. It also does not allow for mistakes of any kind, whether in preparation, training, execution or equipment.
Haglöfs has signed British adventurer Alastair Humphreys as a new Haglöfs Friend. Alastair’s’ adventures have taken him all over the world and in 2012 Alastair was named a National Geographic Adventurer of the Year for his pioneering concept "microadventure".
Haglöfs has signed Finnish freeride snowboarder Antti Autti as a new Haglöfs Friend. Antti is one of the world’s best-known snowboarders, famous for setting new standards in men’s halfpipe competitions and originator of the “1080 Revolution”. Today, Antti Autti is also an appreciated snowboard film producer.
Haglöfs withdraws its hiking boot Grym from the stores based on the background that Greenpeace, in a review of outdoor products, found high levels of the fluorocarbon PFOA in the boot. Fluorocarbons is a group of chemicals that are used to make products water and dirt repellent. The concentration of the fluorocarbon PFOA was higher than the allowed limits in Norway.
For Fall 2016, Haglöfs’ selection will cover all types of winter activities and environments, from thin, protective products for adrenaline-pumping activities in mild climates to thick, warm garments that can withstand extreme cold.
