Topics: Lifestyle

  • NEW LEADERSHIP AND STRENGHTENED ORGANISATION IN HAGLÖFS GERMANY/AUSTRIA

    Outdoor brand Haglöfs is strengthening its German/Austrian organisation with the recruitment of Moritz Kuhn as new Country Manager and Erik Birndt as Senior Sales & Key Account Manager.
    In line with Haglöfs recently launched new brand platform and the company’s strategic initiatives to create increased customer focus, greater brand awareness and strengthened brand equity in a global market,

  • WHEN IT RAINS - IT STREAMS

    Fall is here and so the rainy season begins. Swedish outdoor brand Haglöfs now offers trekkers on the northern Swedish trail Kungsleden, in the middle of the Swedish wilderness, free Wi-Fi. But there’s a catch – it only works when it rains.

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