Everyone sweats, and bodies and clothing inevitably start to smell from the effort of leading an active lifestyle. The reason for this is that bacteria, which live naturally on our skin, metabolize our sweat and it is this process that creates a bad odor. For a long time, anti-bacterial - or, in other words, bacteria-killing - technologies were the only solution used to counteract bad odors and in
With the aim to further strengthen its brand equity, increase brand awareness, and reinforce its consumer loyalty, Haglöfs has recruited Christina Rolén as its new Global Marketing Director.
Sustainability is about doing things a little better all of the time. Read about how we work with sustainability, and how far we have reached, in our new sustainability report.
Leaving the sounds of the city far behind for an adventure in pristine terrain while on the hunt for the ultimate near-nature experience. Heading far out into the wilderness to places that few know about and even fewer have visited. These are the destinations of professional adventurers, and it is for them Haglöfs has developed Trekking Pro.
