Video - 6 October 2016

Haglöfs Weather-fi

This October Haglöfs headed far up north, into the Swedish wilderness. Determined to give the hikers of the popular trail Kungsleden a treat when bad weather strikes. When it starts to pour down over Kungsleden - it gets connected.

License:: Creative Commons Attribution, no derivatives
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File format:: .mp4
Length:: 1:13

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DET FINNS INGET DÅLIGT VÄDER – BARA DÅLIGT WI-FI

Under oktober månad kommer vandrare längs Kungsleden att kunna koppla upp sig mot Haglöfs Weather-fi - ett Wi-Fi som bara fungerar när det regnar. Med initiativet hoppas Haglöfs få fler människor att ge sig ut, oavsett väder.

The worse the downpour, the better the signal.

6 October 2016 09:30

WHEN IT RAINS - IT STREAMS

Fall is here and so the rainy season begins. Swedish outdoor brand Haglöfs now offers trekkers on the northern Swedish trail Kungsleden, in the middle of the Swedish wilderness, free Wi-Fi. But there’s a catch – it only works when it rains.

Haglöfs Weather-fi

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Contacts

Clara Tronêt Guillon

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DET FINNS INGET DÅLIGT VÄDER – BARA DÅLIGT WI-FI

WHEN IT RAINS - IT STREAMS