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MS Nordlys Foto Ole C Salomonsen 2 Hurtigruten

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MS Nordlys Foto Ole C Salomonsen 2 Hurtigruten

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  • In recent years, Hurtigruten has made significant upgrades to its fleet. MS Nordlys is now being converted into a hybrid ship, the company’s fourth. Photo: Ole C. Salomonsen.

    Hurtigruten named most sustainable brand within the travel & tourism industry in Norway


    For the second year running, Norwegian consumers have named Hurtigruten the most sustainable brand in Norway within the travel and tourism category.
    In the 2025 Sustainable Brand Index survey, where 10,000 Norwegian consumers were asked about their perceptions of various brands' sustainability efforts, Hurtigruten ranked highest in the travel category.
    “We see this recognition as a valu