Press release -
Hurtigruten Appoints Lisa Warner as New Chief Marketing & Digital Officer
Oslo, Norway (September 8, 2025) – Hurtigruten, the leader in iconic Norwegian coastal voyages, has announced the appointment of Lisa Warner as its new Chief Marketing & Digital Officer (CMDO).
Lisa joins Hurtigruten with over 20 years of experience in the travel industry, having held senior leadership positions with Saga Travel Group, Abercrombie & Kent, Cox & Kings, G Adventures and Trailfinders. Drawing on her extensive background in global marketing, digital transformation, and customer experience, Lisa will lead Hurtigruten’s marketing and digital strategy, reinforcing the brand’s position on the Norwegian coast, while driving growth across international markets and engaging key global customer groups.
“We are delighted to welcome Lisa into the newly created role of Chief Marketing & Digital Officer, bringing a wealth of knowledge from leading global travel brands. She joins us at a time when demand for authentic travel is accelerating, and her leadership will be instrumental in strengthening our brand in Norway, driving international growth, and inspiring travellers worldwide with unforgettable journeys along the Norwegian coast,” said Hedda Felin, Chief Executive Officer of Hurtigruten.
“I’m excited to join this incredible company that connects travellers to Norway in such an authentic and immersive way. We have a real opportunity to build on our rich 132-year history and powerful storytelling to grow this iconic Norwegian brand into a globally recognised name and small cruise line of choice,” commented Warner. “What excites me most is working with the team to harness data, insights and technology to elevate the customer experience and unique journeys we offer.”
Following the announcement of impressive results for H1 2025, Lisa’s appointment comes at a pivotal moment for Hurtigruten as the company reinforces its commitment to innovation and growth. Her leadership will help enhance Hurtigruten’s digital capabilities, elevate the guest experience, and extend the reach of its iconic coastal voyages to travellers around the world.
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Since 1893, Hurtigruten has connected Norway’s coastal communities. They transport locals, cargo, and international guests to 34 ports along the legendary 12-day round trip between Bergen and Kirkenes - sailing what is often called ‘the world's most beautiful voyage’.
Today, their custom-built fleet offers authentic, immersive experiences, showcasing the natural beauty and cultural richness of this stunning coastline and the communities that call it home.
Committed to setting a higher standard for more sustainable travel initiatives, their fleet includes four battery-hybrid powered ships, while they prioritise energy efficiency, responsible waste management and locally sourced ingredients. Through their ambitious Sea Zero project, Hurtigruten aims to develop their first ship that can sail emissions-free in normal operations on the Norwegian coast by 2030.
Hurtigruten operates year-round, offering two different experiences: the Original Coastal Express voyages and the premium, all-inclusive Signature voyages, dedicated to Svalbard (summer) and the North Cape (winter).
