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CREDIT - MS Trollfjord in Lysefjorden, Norway - Photo, Espen Mills

Press release —

Hurtigruten Launches 2028/29 Season with Expanded Signature Program and 10% Deposit Offer

Seattle, USA (November 9, 2026): Hurtigruten has opened bookings for its 2028/29 season. The new season, covering departures from April 1, 2028, to March 31, 2029, includes an expanded selection of Signature voyages along Norway's coast and beyond. Furthermore, the renowned Norwegian operator is offering the opportunity to book with a reduced 10% deposit, down from 25%, until November 16, 2026.

Following the very successful launch of their ‘Limited Collection’ sailings (The Arctic Line, The Inner Fjords Explorer and The Arctic Circle Explorer), Hurtigruten is pleased to confirm that all three itineraries will become permanent additions to the premium Signature program, with more departures now available to book.

Hurtigruten's Signature voyages will now offer two distinctive styles of premium small-ship cruising, drawing on more than 130 years of Norwegian coastal expertise. These voyages offer guests even more opportunities to experience Norwegian culture firsthand with port calls at an array of unique coastal communities.

  • Signature Line voyages, such as The Svalbard Line, North Cape Line and Arctic Line, reveal Norway’s dramatic coastline in-depth, region by region, including summer voyages to Svalbard and winter voyages from Copenhagen and Oslo. These voyages range from 15-day round trip sailings to 8-day half voyages.

  • Signature Explorer voyages, such as The Inner Fjords Explorer and Arctic Circle Explorer, focus on one remarkable region. These 8-day voyages travel at a slower pace with greater itinerary flexibility, allowing guests to immerse themselves in the surrounding nature and culture.

Both offer longer stays in carefully selected ports, expert-led storytelling and all-inclusive food and drink, providing an unhurried alternative to traditional cruising.

The new season also includes Hurtigruten's Original Coastal Express voyages, sailing the historic route between Bergen and Kirkenes. Calling at 34 ports, carrying local passengers and cargo alongside international guests, whilst offering an authentic insight into everyday Norwegian coastal life.

Matt DeWitte, Hurtigruten’s VP Sales and Marketing, Americas commented: “The response to our new Signature itineraries has been fantastic, so we're delighted to make all three a permanent part of our programme. It reflects a growing appetite for more immersive travel, with guests looking to spend longer in destinations, discover lesser-known places and connect more closely with local communities.”

“Our 2028/29 season offers more ways than ever to experience Norway, whether that's exploring a particular region in depth, discovering our spectacular coastline or travelling alongside local communities on our historic Original Coastal Express. And with our reduced 10% deposit offer, there's an added incentive to start planning that next Norwegian adventure.”

The reduced deposit applies to eligible new bookings made between November 9 and 16, 2026, for departures between April 1, 2028, and March 21, 2029.

Deposits are payable seven days after booking, with the final balance due 90 days before departure. Port-to-Port Coastal voyages are excluded. Hurtigruten reserves the right to withdraw the offer at any time.

For more information and to book, visit hurtigruten.com. Hi-res images can be found here.

Topics


Since 1893, Hurtigruten has connected Norway’s coastal communities. They transport locals, cargo, and international guests to 34 ports along the legendary 12-day round trip between Bergen and Kirkenes - sailing what is often called ‘the world's most beautiful voyage’.

Today, their
 custom-built fleet offers authentic, immersive experiences, showcasing the natural beauty and cultural richness of this stunning coastline and the communities that call it home.

Committed to setting a higher standard for more sustainable travel initiatives, their fleet includes four battery-hybrid powered ships, while they prioritise energy efficiency, responsible waste management and locally sourced ingredients. Through their ambitious Sea Zero project, Hurtigruten aims to develop their first ship that can sail emissions-free in normal operations on the Norwegian coast.

Hurtigruten operates year-round, offering two different experiences: the Original Coastal Express voyages and the premium, all-inclusive Signature voyages, dedicated to Svalbard (summer) and the North Cape (winter).

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