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CREDIT - Hurtigruten ship sailing in Raftsundet - Photo, Espen Mills, Hurtigruten

Press release

Hurtigruten Launches Annual Summer Sale with Up to 50% Off Norwegian Coastal Voyages

NEW YORK CITY, USA (June 22, 2026): Hurtigruten, the authentic travel expert on Norway and its stunning coastline, has launched its annual Summer Sale for North American travelers, offering discounts of up to 50% off select departures for travel through April 2027. The sale runs through July 16, 2026.

This year’s Summer Sale includes up to 50% off Hurtigruten’s legacy Original Coastal Express Voyages for travel between this October and April 2027, and up to 30% off its premium, all-inclusive Signature Voyages departing this July through April 2027.

“Demand for Norway has never been stronger, and understandably so because of what this unique destination offers: relaxing slow travel along an incredibly beautiful coastline where travelers will immerse with the local way of life unlike any other cruise in the world. No one takes guests deeper into this destination than we do at Hurtigruten, nor have the expertise that our crew has. No overcrowded ports, instead local communities eager to show their destination with pride,” said Carly Biggart, Head of Hurtigruten Americas.

Discover Norway’s Legendary Coastline

Hurtigruten’s voyages offer travelers the rare chance to experience authentic Norway, far beyond the ordinary. Since 1893, the Original Coastal Express has served as a lifeline for 34 ports along the rugged Norwegian coast - places where mountains meet the sea and everyday life unfolds amid spectacular landscapes. This iconic route between Bergen and Kirkenes is one of the most immersive and meaningful ways to explore the country.

Hurtigruten’s Signature Voyages, which includes the Svalbard Line and North Cape Line, build on the original product with a premium, all-inclusive experience. Guests enjoy longer port visits, expert-led programming by the Coastal Experience Team, and inclusive dining and beverage packages that elevate regional cuisine to a fine-dining level.

The Northern Lights Promise

Hurtigruten’s unique Northern Lights Promise is in effect every winter season between September 20 through March 31. If the Northern Lights do not appear on a qualifying winter voyage, guests will receive a free return trip to try again.

Offer Summary

  • Booking window: June 22 – July 16, 2026
  • Savings:
    • Up to 50% off Original Coastal Express departures between October 2026 and April 2027.
    • Up to 30% off Svalbard Line departures between July 2026 and April 2027.
    • Up to 25% off North Cape Line departures between September 2026 and April 2027.

For more information, visit Hurtigruten.com or call 888-968-1147. Travel advisors can access full offer details and marketing resources via the trade portal at hurtigruten.com/en-us/agents.

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Please visit Hurtigruten’s online media center here, where you can download high-res images and videos and access the press release archive. To contact Hurtigruten’s press office, please email press@hurtigruten.com.

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  • CREDIT - Hurtigruten ship sailing in Raftsundet -Photo, Espen Mills, Hurtigruten (1).jpg
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