Press release -
HX Launches Largest-Ever Global Agent Incentive to Mark 130 Years of Exploration
London, United Kingdom (2 July 2025) - To celebrate an incredible 130 years of expedition heritage HX Expeditions, has unveiled its biggest-ever global travel agent incentive: Sell 3 – Sail for Free.
As part of the anniversary celebrations, HX is rewarding travel agents/advisors around the world with an exclusive opportunity: agents who make three new deposited bookings on eligible HX expeditions between 1 July and 31 October 2025 will earn the chance to sail for free in 2026—with a guest—on one of HX’s iconic expedition voyages.
This unprecedented campaign reflects HX’s deep appreciation for its global travel trade partners and their continued support. A total of 130 prize places (65 cabins for two adults) will be awarded worldwide, offering agents a chance to experience firsthand the transformational nature of an HX voyage, lasting 12 nights or less.
Gebhard Rainer, CEO of HX said: “This is the largest and most exciting trade incentive we’ve ever launched at HX. It reflects our 130-year legacy of exploration and the strong relationships we’ve built with the travel trade community. We want our partners to experience the product they so passionately promote, and thank them in a truly unforgettable way.”
Incentive Overview (agents should check their local agent portal for regional details)
- Booking window: 1 July – 31 October 2025 (12:00am GMT)
- Eligible bookings: New FIT bookings on HX voyages departing in 2025, 2026, or 2027
- Prize: One complimentary expedition cruise for two adults in 2026 (flights not included)
- Entry deadline: 7 November 2025 (12:00am GMT) via the official entry form
- Selection process: First come, first served based on voyage availability
- Restrictions: Limit one prize per individual; group, interline, and agent rate bookings are not eligible
Qualifying agents must submit their bookings through the official entry form by the deadline on their local B2B portal. Once validated, winners will be invited to choose from a curated list of eligible prize voyages for 2026.
This campaign gives agents the chance to step into the world of HX—renowned for immersive, sustainable, and awe-inspiring expeditions - and experience the very journeys they so passionately promote.
For full terms and conditions and the list of eligible expedition cruises, travel agents are encouraged to visit their local HX agent portal.
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About HX:
HX Expeditions the world's first and longest-running cruise company, has been guiding curious travellers on mindful adventures since 1896. With headquarters in London and a global team of just under 1,000 professionals, HX operates a fleet of five modern ships, offering voyages to over 250 destinations across more than 30 countries. Renowned for its pole-to-pole expeditions, HX combines sustainability, science, and education to create transformative travel experiences. Pioneering in sustainability, HX was the first cruise company to eliminate heavy fuel oils, ban single-use unnecessary plastics in its operations, and launch hybrid cruise ships. The company also supports scientific research, donating over 1,900 free cruise nights to onboard scientists, and runs the HX Foundation, providing grants to community projects focused on education and marine conservation.
To find our more information go to travelhx.com or follow their Instagram.