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HX Expeditions Unveils New Fleet Brand Colours as Part of Evolutionary Rebrand

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HX Expeditions Unveils New Fleet Brand Colours as Part of Evolutionary Rebrand

HX Expeditions, the world’s oldest expedition cruise company, today announced the introduction of its new fleet livery colours in its brand colours of ‘Indigo Blue’ and ‘Sand’, marking a key milestone in the continued evolution of its standalone brand.

This new chapter follows the initial HX brand launch in December 2023 and signals the final stages of a transformative rebranding journey as HX officially separated last month from its Norwegian heritage sister brand of Hurtigruten. The new colours aim to reflect the company’s forward-thinking vision and continued commitment to providing unparalleled and responsible expedition experiences for its guests.

The new livery colour palette takes inspiration from marine wildlife with colours such as ‘Pearl, Sand and Arctic White.’ The iconic red and black colours previously used by the Hurtigruten Group have long been associated with the heritage sister brand of Hurtigruten, which will continue to use those colours and will remain unchanged. This new visual identity for HX introduces a distinct and modern look and ensures that guests won’t get confused in places like Norway where the two brands will still co-exist.

HX has already introduced a series of changes, including a revamped website, new indigo blue jacket for guests, and a comprehensive overhaul of branded materials—all carefully designed to reflect the company’s rich history while embracing a bold new future all focused on sustainability, science and expertise going back to our first sailings in 1896.

"This is the next important step in the HX brand evolution" said Gebhard Rainer, CEO of HX Expeditions "The rebrand of our fleet is not just about aesthetics, it’s about creating an experience that resonates with our guests on every level. Our new fleet colours are a reflection of who we are today and where we are heading, while also maintaining a respectful distinction from our heritage brand, which will continue to proudly represent its own legacy in red and black."

This new fleet rollout is just one of the many steps the company has taken since the brand launch in late 2023. The rebranding journey, which included extensive customer and market feedback, has been thoughtfully executed to ensure continuity of the company’s core values while embracing growth, innovation, and differentiation in the marketplace.

With the evolution now entering its final stage, HX remains steadfast in its dedication to delivering unparalleled expedition experiences both in the polar regions and in warm water destinations such as the Galapagos, now with a refreshed identity that guests will quickly come to recognise and appreciate.

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HX - Hurtigruten Expeditions, the world’s leading expedition cruise company, has been guiding curious travellers on mindful adventures since 1896. With headquarters in London and a global team of just under over 1,000 professionals, HX operates a fleet of five modern ships, offering voyages to over 250 destinations across more than 30 countries.

Renowned for its pole-to-pole expeditions, HX combines sustainability, science, and education to create transformative travel experiences. Pioneering in sustainability, HX was the first cruise company to eliminate heavy fuel oils, ban single-use unnecessary plastics in its operations, and launch hybrid cruise ships. The company also supports scientific research, donating over 1,900 free cruise nights to onboard scientists in 2024, and runs the HX Foundation, providing grants to community projects focused on education and marine conservation.

To find our more information go to travelhx.com or follow their Instagram.

Contacts

Chloe Couchman

Chloe Couchman

Press contact EVP OF COMMS & PR 07720056006
Becca Singelenberg

Becca Singelenberg

Press contact HEAD OF COMMUNICATIONS, AMERICAS, AUSTRALIA & NEW ZEALAND PR & Communications Americas (+1) 301 785 8163
Arne Karstens

Arne Karstens

Press contact HEAD OF COMMUNICATION DACH PR & Comms DACH Region (+49) 172 445 37 20
Niamh Jenkinson

Niamh Jenkinson

Press contact HEAD OF COMMS (UK & SOUTHERN EUROPE) PR & Comms in UK and Southern Europe M:+44 7350397218
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HX, the world’s oldest and leading expedition cruise company

HX has been guiding curious travellers on mindful adventures since 1896. With headquarters in London and a global team of over 1,300 professionals, HX operates a fleet of five modern ships, offering voyages to over 250 destinations across more than 30 countries. Renowned for its pole-to-pole expeditions, HX combines sustainability, science, and education to create transformative travel experiences. Pioneering in sustainability, HX was the first cruise company to eliminate heavy fuel oils, ban single-use unnecessary plastics in its operations, and launch hybrid cruise ships. The company also supports scientific research, donating over 1,800 free cruise nights to onboard scientists, and runs the HX Foundation, providing grants to community projects focused on education and marine conservation.

HX - Hurtigruten Expeditions

Headquarters - 210 Pentonville Road
N1 9JY London
United Kingdom

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