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    ICCO World PR Report Reveals AI, Strategic Consulting, and Ethical Leadership as Key Industry Priorities

    London, 19th March 2025 – The ICCO World PR Report 2024-2025 has officially launched, offering a comprehensive overview of the key trends, challenges, and opportunities shaping the global PR industry. This year’s findings underscore AI adoption, reputation management, geopolitical influence, and ethical leadership as defining factors for PR professionals navigating an evolving communications lands