64 entries made the shortlist on 2024 ICCO Global Awards

The International Communications Consultancy Organisation (ICCO) is to unveil the 2024 ICCO Global Awards shortlist.

Entries were reviewed by a panel of 13 international PR experts who assessed creativity, impact, and effectiveness in PR campaigns worldwide. The judging process was designed to uphold integrity, prevent conflicts of interest, and provide a diverse panel representing EMEA, APAC and LATAM.

Maisa Enqvist, Head of Digital Marketing at Netprofile and 2024 Global Awards Judge, said:

“In times like these, driving meaningful progress is both essential and increasingly complex. This year’s entries exemplified how, in the hands of skilled professionals, even the most challenging topics can resonate powerfully with audiences who matter most. As a judge, I felt immense pride in our industry and the outstanding work we accomplish both locally and internationally.”

Suzy Giles, Managing Director at Giles Global Ltd, UNDP Climate Task Force and 2024 Global Awards Judge, echoed this sentiment, saying that:

“It’s been a privilege judging the ICCO Global Awards – especially rewarding to see the power of communications to help motivate real action when it comes to tackling issues such as climate change and fundamental rights to healthcare. Makes you proud to be part of the industry!”

This year’s Global Awards are particularly unique not only due to the quality of submissions but also to the introduction of new award categories.

According to Andras Sztaniszlav, ICCO CEO:

“This year’s shortlist reflects both the quality and diversity of PR talent worldwide, with new award categories opening up opportunities for even more creative work to be recognised. After conversations with PR experts from around the world, we introduced these extra categories to capture the evolving scope of our industry better. It’s inspiring to see entries from 20 countries showcasing impactful campaigns that tackle some of the world’s most pressing issues. We look forward to celebrating these achievements together in London.”

The winners will be revealed at the Gala Dinner on November 27th at The Waldorf Hotel in London, where industry professionals will gather to celebrate the most outstanding campaigns, teams, and individuals in global PR.

Full shortlist below:

Team Awards Categories

Large Agency of the Year
ON PURPOSE
SPAG FINN Partners
Cavendish Consulting

Small/Medium Agency of the Year
SiteMedia Consultancy
Legacy Communications
Action Global Communications

Championing Diversity Award
ON PURPOSE
Milk & Honey PR

Special ICCO Global Award for Improving Society and Reputation of PR
#PRethics: Elevating Ethical Standards in PR - Rayne Strategy Group
SOS Children's Villages: Blossoms of Innocence - HUPRA
#ReadyFor20mph - Lynn

Geographic Categories

Campaign of the Year: Central, Eastern and Southern Europe
Partner for the Future - Omnicom Public Relations Group
Sofia Mel: From Grey to Great - SiteMedia Consultancy / Sofia Mel
Food For Thought - UNHCR Bulgaria x All Channels
The Road to a Regional Renaissance - Ewing, Skoda Auto Endowment Fund

Campaign of the Year: Western and Northern Europe
Finland's Energy-Wisest School - Kurio & Caverion (& co.)

Campaign of the Year: Americas
BALCONES – THE SPIRIT OF MODERN INDEPENDENCE - Smarts

Campaign of the Year: Middle East and Africa
Bathu Khalanga - It's Who You Are - DNA Brand Architects
Abu Dhabi Sports Championships: More Than a Game - Action Global Communications

Industry Award Categories

Automotive and Transport Award
#ReadyFor20mph - Lynn

Technology Award
ZIPLINE’S THOUGHT LEADERSHIP ODYSSEY - Newmark Group
How to Become a LinkedIn Top Voice - SAP Brazil’s CEO Journey - Imagem Corporativa / SAP

Not-for-Profit or Charity Award
“Together Against Colon Cancer” by "Lachezar Tsotsorkov" Foundation - MSL, Publicis Groupe Bulgaria
Indian Leadership Forum Against Trafficking - Chase Avian Ltd and Indian Leadership Forum Against Trafficking (ILFAT)
Weather Kids - UNDP & Activation Partners
Food For Thought - UNHCR Bulgaria x All Channels

Health, Wellness, and Wellbeing Award
Il Costo della Bellezza - Omnicom Public Relations Group / Unilever - Dove
Your Point of View Matters - Havas PR
A Strategic Communications Journey with Healthy Heart Africa - AstraZeneca & Newmark Group

Construction, Energy, and Real Estate Award
“Mehr Zuhaus’ in Österreich!” - Skills | TEAM FARNER
Finland's Energy-Wisest School - Kurio & Caverion (& co.)
From a Deeply Broken Reputation to One of Finland's Top 3 Influencers - Habita with Brunnen Communications

Sport and Entertainment Award
Dubai Globe Soccer Awards - Action Global Communications
Abu Dhabi Sports Championships: More Than a Game - Action Global Communications
SLOVA TECH PR & GAMETREE PR CASE: Championing Diversity, Fighting Toxicity in Gaming - SLOVA TECH PR & GAMETREE

Consumer Goods Award
BALCONES – THE SPIRIT OF MODERN INDEPENDENCE - SMARTS
BRITISH GAS – SCOTTISH LASS - SMARTS
BOSCH – MOP THE DOG - SMARTS

PR Instruments Categories

Best Digital, New Media and Influencer Marketing Campaign
Fazer Remix Influencer Remix - Kurio & Fazer
McDonald’s India (West & South) EatQual 2.0 - Colours - Avian WE and McDonald’s India (West & South)
A Double Win for Little Gym - Milk & Honey PR & The Little Gym

Best Use of AI in a Campaign
ATxSG // Co-Piloting with AI at the Nexus of Technology and Humanity - WE Communications - IMDA ATxSG
HEY! It's HAILEY - Human or AI? - Nanyang Technological University, Singapore

Best B2B Campaign
The $3.99 Vase That Captivated the World - Milk & Honey PR / Wright Auction House
Bathu Khalanga - It's Who You Are - DNA Brand Architects
FIGHT FOR LIGHT - DTEK

Best Internal Communications and Employer Branding Campaign
Finland's Energy-Wisest School - Kurio & Caverion (& co.)
Fostering TEAM RESILIENCE in times of war through Internal Communications - MHP

Best ESG Campaign
Green Transition Gains a Powerful Champion - Netprofile & Sumi
QNET's "SAY NO!" Campaign: Combating Job Scams, Human Trafficking, Illegal Migration, and Forced Labour through Public Awareness - QNET SAY NO! Campaign & Newmark Group
SEA BEYOND: Spreading Ocean Literacy all over the world - Omnicom Public Relations Group for Prada Group

Best Strategy and Evaluation in a Campaign
#ReadyFor20mph - Lynn

Best Media Relations Campaign
FIGHT FOR LIGHT - DTEK
Bathu Khalanga - It's Who You Are - DNA Brand Architects
The $3.99 Vase That Captivated the World - Milk & Honey PR / Wright Auction House

Best Public Affairs Campaign
Saving Free Media in Poland - SEC Newgate CEE
IGTC - SPAG FINN Partners
Securing India's Digital Borders with Mastercard - Mastercard

Best Event, Launch or Stunt in a Campaign
Abu Dhabi Sports Championships: More Than a Game - Action Global Communications
FIGHT FOR LIGHT - DTEK
Bushmills Irish Whiskey – Causeway Distillery Launch - SMARTS

Best Crisis Management Campaign
In One Breath - The Right to Home Treatment under a Ventilator - PRCN
Survived Parcels - Nova Post
Saving Free Media in Poland - SEC Newgate CEE

Individual categories shortlisted nominees (Rising Star and PR Leader of the Year) will be contacted personally.