ICCO and PRAM Consulting to Spotlight the value of Relationship Capital in Age of AI at Cannes

Prague, 14 April 2026 – The International Communications Consultancy Organisation (ICCO), in partnership with PRAM Consulting, will once again bring the global PR community together at Cannes Lions International Festival of Creativity for the PR in Cannes conference. Taking place on 24 June 2026, this year’s edition will explore the theme: “Relationship Capital: PR’s Power in the Age of AI”.

As a longstanding platform within the Cannes Lions programme, PR in Cannes held under the auspices of ICCO continues to champion the value of public relations at the highest levels of the global creative industry. The 2026 edition will focus on how core PR disciplines remain essential in an increasingly AI-driven landscape.

“At its core, PR creates understanding between organizations and the stakeholders who matter most to their present and future — customers, employees, investors, policymakers, communities, and media. While AI is reshaping how we work and transforming the broader information society, the foundations of public relations remain unchanged—and more relevant than ever”, said Massimo Moriconi, President of ICCO. “We look forward to engaging in meaningful conversations on how geopolitics, polarization, and algorithmic fragmentation are elevating relationship capital into the ultimate strategic asset for organizations”.

The ICCO event is organised by PRAM Consulting, led by Founder and Managing Partner Patrik Schober, in collaboration with a global network of partners. This year’s partners include Worldcom Public Relations Group, FIBEP, Omnicom Public Relations Group, University of South Carolina, M&A Advisory, Kaizzen Communications, Kruger Media and CARMA. Strategic serves as the media partner.

“PR in Cannes creates a dedicated space for public relations within the wider Cannes Lions ecosystem,” said Patrik Schober. “It highlights that even as technology evolves, traditional PR tools—grounded in strategy, credibility and stakeholder engagement—continue to deliver real impact.”

The conference will feature a series of expert-led roundtables and panel discussions, bringing together global leaders to explore how PR is being redefined and reinforced in the age of AI.

Building on previous editions, which have consistently convened senior industry voices from across markets, PR in Cannes continues to strengthen ICCO’s mission to elevate standards, foster collaboration and shape the future of the profession worldwide. More information, including programme details and registration, is available at: https://iccopr.com/princannes/

About PRAM Consulting
PRAM Consulting s.r.o. is an experienced communications consultancy specializing in public relations, marketing, and sales support. A member of the Association of PR Agencies (APRA) and the Worldcom Public Relations Group, PRAM delivers services across the Czech and Slovak markets and throughout Europe via its partner network.

About ICCO
The International Communications Consultancy Organisation (ICCO) is the global voice of public relations and communications consultancies, representing over 3,000 firms across more than 80 countries. ICCO is committed to raising standards, promoting ethical communications and supporting the development of the profession globally.

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