Morocco’s Union des Agences Conseil en Communication (UACC) joins ICCO as National PR Member Association

London/Mumbai 30 March 2026 -The International Communications Consultancy Organisation (ICCO) is pleased to announce that the Union des Agences Conseil en Communication (UACC) has joined its global network as the official National Public Relations Member Association representing Morocco.

This partnership marks an important step in strengthening ICCO’s presence across Africa and the Mediterranean Region and reinforces its commitment to supporting knowledge exchange and global collaboration within the communications industry worldwide.

As Morocco’s leading professional body for communications consultancies, UACC brings together firms committed to advancing best practices, ethical standards, and professional excellence within the sector. Through ICCO membership, UACC will gain access to global insights, research, industry initiatives, and international collaboration opportunities for its member firms.

Massimo Moriconi, President at ICCO, said
“Welcoming UACC to ICCO reflects our continued focus on building a truly global community of PR and communications professionals. Morocco is a dynamic and growing market, and we look forward to working closely with UACC to support knowledge exchange, professional development, and international engagement.”

Hassan Rouissi, President of the UACC, added:
“Joining ICCO is an important step in increasing the representativeness of UACC across all types of communications expertise. It will allow Moroccan corporate and PR agencies to have access to ICCO’s knowledge and training resources, global events as well as its ethics framework. We hope that Morocco’s position as one of the gateways to Africa will also help ICCO achieve ever more representativeness in neighbouring countries in future. ”

As part of the ICCO network, UACC will participate in global initiatives including industry research, professional standards development, knowledge sharing programmes, and international events aimed at advancing the communications profession.

This addition further strengthens ICCO’s global footprint, which now includes 23 member associations and consultancies from across the globe.

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About ICCO

The International Communications Consultancy Organisation is the global voice of public relations and communications consultancies, representing over 3,000 firms worldwide. ICCO promotes professional excellence, ethical standards, and international collaboration across the industry.

About UACC

The Union des Agences Conseil en Communication (UACC) is Morocco's leading professional organisation in the field of communication. Founded in 1998, it now has 52 member agencies, which account for more than 85% of the market. The UACC's mission is to promote the strategic role of communication as an essential lever for value creation and economic growth.