Research and anecdotal evidence indicates that progress has by and large stalled, that organisations have focused on the quick wins - to be seen to be on the right side of history and public opinion.
The last year has been a mixed bag of challenges and opportunities. Hope followed closely on the heels of despair as vaccines followed COVID-19 and recovery followed lockdowns.
PR agency leaders in every region of the world expect increased profitability over the next 12 months, according to the new ICCO World PR Report 2022-2023. The expected profitability score was 7.0 out of 10, up from 6.7 in 2021.
Dark social. Never heard of it? You are not alone! However, research shows that most of the content generated by the PR industry is being shared and talked about within dark social channels. We just can’t see it.
