Categories: blog

  • After the Applause: What the ICCO Global Summit Is Already Revealing About 2026

    The ICCO Global Summit in Mumbai did not predict the future—it mapped the forces already reshaping communications. Just weeks into 2026, those themes are visible: AI has become infrastructure, geopolitics frames every message, and restraint often carries more credibility than volume. What once sounded like theory now feels operational reality.

  • From Sweden to Mumbai: My first ICCO Summit experience

    Presenting at the ICCO Global Summit in Mumbai after winning the NextGen PR World Cup was an unforgettable experience — one that proved how much young voices matter in shaping our industry. If you’re a young PR professional: go for it, compete, get involved. The global stage is ready for you. See you in Milan 2026.

  • Creativity Across Generations: From Coexistence to Co-Creation in PR

    Creativity in PR has always thrived on diversity of thought. Today, that diversity isn’t just cultural or geographic—it’s generational. The best ideas now emerge not from any single age group, but from the friction and flow between them. From Gen Z associates to seasoned leaders, our teams already span decades of experience and expectation.

  • Trust-First AI: How Agencies Build Competitive Advantage Responsibly

    AI is no longer the future—it’s today’s agency differentiator. The agencies that thrive aren’t those rushing to automate everything—they’re the ones integrating AI thoughtfully, amplifying human creativity, strategic insight, and client trust. Success comes from clear goals, the right tools, robust policies, dedicated leadership, and ongoing learning.

  • A Deeper Dive into AI Ethics in PR

    AI Ethics is a hot topic in PR but is focused largely on obvious issues like defining clear AI policies, organizational AI leadership, copyright clarity, AI usage disclosure and combating misinformation.

  • AI vs Ethics: Who ’ s Steering the Story?

    AI is transforming daily life, but ethical concerns over transparency, bias, and accountability are rising. Regulation lags behind innovation, and without stronger checks, the unchecked pursuit of profit could have existential consequences.

  • The Case of Creativity: Is the Communication Industry a Fit for You?

    Many young professionals feel the pressure to find a career that not only provides a steady income but also aligns with their passions and values. You're constantly told to "find your purpose" or "do what you love", but when it comes to a career, what does that actually mean? For a generation that's grown up using social media as a canvas for creativity and self-expression, the answer might be clo

  • 2024 ICCO Global Awards: Early-Bird Entries Open with New Categories

    The 2024 ICCO Global Awards officially open for entries today, offering PR professionals worldwide the opportunity to showcase their most impactful work on a global stage. As one of the industry's most prestigious honours, the awards highlight outstanding achievements in PR and communications, bringing together top campaigns, agencies, and professionals from across the globe.
    This year, the #IC

  • ICCO champions PR Excellence at Cannes Lions 2024

    In collaboration with Worldcom Public Relations Group, ICCO hosted a week of impactful discussions, expert panels, and strategic networking at the Little Black Book (LBB) beach, setting the stage for dynamic exchanges and industry insights.

  • ICCO Global Summit 2024: Shaping the Future of PR in Istanbul

    The International Communications Consultancy Organisation (ICCO) is set to host the ICCO Global Summit 2024 in Istanbul, Turkey, at the luxurious Fairmont Quasar Hotel on October 9th and 10th. In collaboration with the Turkish association member, IDA, this summit promises to be a vibrant convergence of PR excellence in a city that bridges Europe and Asia.

Show more
Enter your email address to follow ICCO

When you choose to create a user account and follow a newsroom your personal data will be used by us and the owner of the newsroom, for you to receive news and updates according to your subscription settings.

To learn more about this, please read our Privacy Policy, which applies to our use of your personal data, and our Privacy Policy for Contacts, which applies to the use of your personal data by the owner of the newsroom you follow.

Please note that our Terms of Use apply to all use of our services.

You can withdraw your consent at any time by unsubscribing or deleting your account.
Check your inbox

Email sent to __email__. Click the link there to follow ICCO.

Okay