Categories: blog

  • Trust-First AI: How Agencies Build Competitive Advantage Responsibly

    AI is no longer the future—it’s today’s agency differentiator. The agencies that thrive aren’t those rushing to automate everything—they’re the ones integrating AI thoughtfully, amplifying human creativity, strategic insight, and client trust. Success comes from clear goals, the right tools, robust policies, dedicated leadership, and ongoing learning.

  • A Deeper Dive into AI Ethics in PR

    AI Ethics is a hot topic in PR but is focused largely on obvious issues like defining clear AI policies, organizational AI leadership, copyright clarity, AI usage disclosure and combating misinformation.

  • AI vs Ethics: Who ’ s Steering the Story?

    AI is transforming daily life, but ethical concerns over transparency, bias, and accountability are rising. Regulation lags behind innovation, and without stronger checks, the unchecked pursuit of profit could have existential consequences.

  • The Case of Creativity: Is the Communication Industry a Fit for You?

    Many young professionals feel the pressure to find a career that not only provides a steady income but also aligns with their passions and values. You're constantly told to "find your purpose" or "do what you love", but when it comes to a career, what does that actually mean? For a generation that's grown up using social media as a canvas for creativity and self-expression, the answer might be clo

  • 2024 ICCO Global Awards: Early-Bird Entries Open with New Categories

    The 2024 ICCO Global Awards officially open for entries today, offering PR professionals worldwide the opportunity to showcase their most impactful work on a global stage. As one of the industry's most prestigious honours, the awards highlight outstanding achievements in PR and communications, bringing together top campaigns, agencies, and professionals from across the globe.
    This year, the #IC

  • ICCO champions PR Excellence at Cannes Lions 2024

    In collaboration with Worldcom Public Relations Group, ICCO hosted a week of impactful discussions, expert panels, and strategic networking at the Little Black Book (LBB) beach, setting the stage for dynamic exchanges and industry insights.

  • ICCO Global Summit 2024: Shaping the Future of PR in Istanbul

    The International Communications Consultancy Organisation (ICCO) is set to host the ICCO Global Summit 2024 in Istanbul, Turkey, at the luxurious Fairmont Quasar Hotel on October 9th and 10th. In collaboration with the Turkish association member, IDA, this summit promises to be a vibrant convergence of PR excellence in a city that bridges Europe and Asia.

  • ICCO Calls for Urgent Action on Misinformation at UN

    On 24th April, at the UNDP’s HQ in Geneva, ICCO’s Europe President Massimo Moriconi called for a coalition of media stakeholders and international organisations to push forward concrete actions to tackle the threat of mis and disinformation.

  • Extraordinary Worldwide PR Collaboration Fights Climate Crisis

    An unprecedented 45 PR agencies and industry organisations came together to work for a shared objective – urgent action against climate change. The United Nations Development Programme (UNDP)’s “Weather Kids” campaign launched on 21st March, with coverage in over 80 markets so far.

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