Earlier this spring, we launched NextGen Sweden with a well-attended kickoff gathering that brought together young professionals from across the industry. It was a great starting point, with strong engagement and a clear sense that there is both interest and need for a platform like this.Last week, the steering group held its first official meeting, marking the next step in shaping the initiative.
The younger you enter bigger rooms, the more you notice how they challenge you from the outset, how they shape your understanding of ambition, leadership and what it truly means to grow. These are the rooms that inspire awe, sharpen perspective and often influence the direction of a career early on.
Yet one element in those spaces has remained surprisingly persistent: the subtle pause that foll
Pop culture is no longer a distraction. It’s the language through which brands earn trust in a chronically online world.
The ICCO Global Summit in Mumbai did not predict the future—it mapped the forces already reshaping communications. Just weeks into 2026, those themes are visible: AI has become infrastructure, geopolitics frames every message, and restraint often carries more credibility than volume. What once sounded like theory now feels operational reality.
Presenting at the ICCO Global Summit in Mumbai after winning the NextGen PR World Cup was an unforgettable experience — one that proved how much young voices matter in shaping our industry. If you’re a young PR professional: go for it, compete, get involved. The global stage is ready for you. See you in Milan 2026.
Creativity in PR has always thrived on diversity of thought. Today, that diversity isn’t just cultural or geographic—it’s generational. The best ideas now emerge not from any single age group, but from the friction and flow between them. From Gen Z associates to seasoned leaders, our teams already span decades of experience and expectation.
Learn how PR can effectively integrate influencer marketing and work with new-age content creators to build authentic partnerships and champion social impact.
AI is no longer the future—it’s today’s agency differentiator. The agencies that thrive aren’t those rushing to automate everything—they’re the ones integrating AI thoughtfully, amplifying human creativity, strategic insight, and client trust. Success comes from clear goals, the right tools, robust policies, dedicated leadership, and ongoing learning.
AI Ethics is a hot topic in PR but is focused largely on obvious issues like defining clear AI policies, organizational AI leadership, copyright clarity, AI usage disclosure and combating misinformation.
AI is transforming daily life, but ethical concerns over transparency, bias, and accountability are rising. Regulation lags behind innovation, and without stronger checks, the unchecked pursuit of profit could have existential consequences.
Can you tell the difference between a song written by a human, co-created with AI, or fully machine-made? Hungary’s ARTISJUS and PRBK Communications put this question to the public with their “Songwriters vs. AI Experiment”—and the results were surprising. While 72.6% spotted the AI track, less than 36% recognized the purely human creation.
In today’s agency world, AI isn’t just hype—it’s a performance multiplier. The agencies pulling ahead aren’t just using AI for speed; they’re using it to drive clarity, trust, and client visibility.
Many young professionals feel the pressure to find a career that not only provides a steady income but also aligns with their passions and values. You're constantly told to "find your purpose" or "do what you love", but when it comes to a career, what does that actually mean? For a generation that's grown up using social media as a canvas for creativity and self-expression, the answer might be clo
Unprecedented regional co-operation behind “Focus Report 2024: PR in Central Europe”
With the conclusion of this year’s summit, the ICCO is excited to announce that the next ICCO Global Summit will be held in India in 2025. As a hub of innovation and a melting pot of diverse communication practices, India offers a unique backdrop for discussions on the future of public relations.
ICCO has announced that its Next Gen PR World Cup will now take place in March/April 2025. The rescheduling comes in response to ICCO’s growth and the organisation’s commitment to ensuring broader participation from its expanding membership base.
The 2024 ICCO Global Awards have extended their late entry deadline to Friday, October 18th, providing PR professionals worldwide with a final opportunity to showcase their most impactful work on an international stage.
EUPRERA, in collaboration with ICCO, is excited to announce the launch of the FuturePR International Student Competition. This new competition will take place in October and November 2024, inviting students from across the globe to tackle key challenges faced by the communication and public relations profession.
ICCO’s Next-Gen PR Report 20223 -2024 with Opinium reveals what creativity, mental health and wellbeing, and AI mean for future leaders in PR
The 2024 ICCO Global Awards officially open for entries today, offering PR professionals worldwide the opportunity to showcase their most impactful work on a global stage. As one of the industry's most prestigious honours, the awards highlight outstanding achievements in PR and communications, bringing together top campaigns, agencies, and professionals from across the globe.
This year, the #IC
