Press release -
270 Riders Battle It Out With GAMES at Northern Europe’s Biggest Bike Event
Just the Intelligent Cycling® mobile app, Bluetooth bikes, and a gaming PC—that’s all it took to launch a team battle with hundreds of riders testing their strength, speed, and skill. No tangled cables, no extra hardware, no hassle.
At Holly Bike—Northern Europe’s biggest indoor cycling event—we powered our biggest team battle yet with over 270 connected riders. And GAMES proved just as simple to run as it is fun to ride. Add nightclub lighting and top-tier instructors, and you’ve got the recipe for an unforgettable event.
Want to make your next class just as memorable? Whether you're running a major event or your weekly session, GAMES lights a fire under your riders and brings team spirit to the forefront. Riders are randomly assigned to a team and work together to claim victory in four unique challenges—Overflow, Fast Lane, Power Pull, and Racetrack.
If you have a commercial licence, you can add GAMES to any workout built in the Session Designer.
Let the games begin!
Watch GAMES in action at Holly Bike 2025.
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Intelligent Cycling® develops indoor cycling software that keeps riders motivated and moving. Recommended by industry giants like CORE Health & Fitness, Matrix, Wattbike®, Bodybike®, Schwinn®, and Keiser®, the Danish company is at the forefront of its industry.
Intelligent Cycling focuses on digital training solutions that meet the needs of club owners, instructors, and club members, both in and outside of the studio.
Services include an intuitive and user-friendly workout platform, on-demand content, streaming of live virtual classes, and VR-ready immersive indoor cycling adventure, The Journey.
Intelligent Cycling® software is used in fitness clubs, gyms, and private homes all around the world.
