Doyle Armstrong signs on to grow Intelligent Cycling globally

We are excited to announce Doyle Armstrong has signed on as Intelligent Cycling’s new business manager. Doyle will take on growing the Intelligent Cycling brand in the UK as well as globally. Going forward, Doyle will be an instrumental part of our education, market analysis, product development, marketing strategies, sales, and the continued growth of the Intelligent Cycling Ambassador Team, especially in home base England and across the UK.

Doyle has taught indoor cycling worldwide since 2004, becoming a Master Trainer in 2005. Throughout his decades-long career in Team ICG, he’s worked first as “Programme Director” for Europe, the Middle East, and Africa, heading and developing sales and trainer teams across the region. Then, as a “Product specialist” for EMEA since late 2015.

Doyle has had a hand in developing many signature ICG products such as MYRIDE+, Coach by Color, and ICG Connect. He’s taken part in events in over 50 countries, including some of the largest events globally, and been a trade show regular at events like IHRSA, FIBO & FILEX. Since 2017 Doyle has been part of Life Fitness UK as the UK ICG business manager, has trained a new generation of UK Master Trainers, and worked hard to grow the ICG brand.

When Doyle teaches, he masterfully creates a complete fitness experience catering to all senses, with an equal mix of music, movement, energy, drama, and theatre. Doyle thinks in 3D, helping riders immerse themselves in every part of the ride, making his profile a perfect fit for Intelligent Cycling.

“I’m really excited to join the Intelligent Cycling team and truly impressed by the depth of their products. The agnostic nature of the brand will allow me to work with riders who ride many different brands of bikes, who have many different riding styles, riding various programs. Ultimately for me, that means that I get to inspire and engage more people through my work and help more people grow their love for exercise and activity. I’m looking forward to helping operators understand the full Intelligent Cycling offering and how it can help them to provide a greater range of indoor cycling experiences for their customers. With the recent necessary swap over to a consumer-focused home workout provision, many operators are waking up to the need to provide their customers with a consistent and exciting home experience in addition to the great live facilities at their club. I believe that Intelligent Cycling is the right package to help everybody engage in more rides, more often with more meaning, whether at home or in-club, and will help to make rock stars of our local instructors that we all know and love.”

– Doyle Armstrong, Intelligent Cycling business manager

“Only a handful of people in the world have the same experience and know-how as Doyle Armstrong when it comes to understanding, implementing, and creating a successful indoor cycling experience. For more than a decade, he’s been an influencer in his field and has helped instructors and clubs around the world succeed. We believe it’s time for gyms to make the most of what digital experiences have to offer in order to adapt to the fitness industry’s new normal and come back strong after COVID-19. Intelligent Cycling is ready to lead the way and help gyms and studios create a cycling experience that’s impossible to recreate at home. As we look to the future, we are so excited to have Doyle and his unique talents on the team.”

– Brian, Intelligent Cycling CEO

Welcome to the team, Doyle!