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25 years of constant development

Press release -

25 years of constant development

On 1 July 2020, Executive Vice President Sales & Marketing, Jørgen Lund, celebrates 25 eventful years in JYSK.

On a beautiful summer day in 1995, a young adventurous Dane went to Norway to become an apprentice at the JYSK store in Molde.

The name of the young man was Jørgen Lund, and now 25 years later he is still working for JYSK, although no longer in a store in Norway but from an office in Brabrand, Denmark.

In between he worked 10 years in stores in Norway and Denmark, almost four years in Purchasing and in a number of different positions in Sales & Expansion, until he become Executive Vice President Sales & Expansion in December 2017 and Executive Vice President Sales & Marketing in February 2019.

“It is no doubt the possibilities to work in new positions or with new countries, which is the reason I have stayed in JYSK for so many years. Combined with our unique culture and strong values that has made JYSK the perfect place for me,” explains Jørgen Lund.

Never bored

He is especially happy that it never becomes boring to work in JYSK.

“JYSK works in the spirit of Lars Larsen. That means that we are not afraid to try new things, and that we always have to deal with new issues. If we have everything under control, we just open stores in a new country, in which we then have to learn to operate,” says Jørgen Lund with a smile.

And even if that becomes too easy, the world is full of challenges in an international company.

“Then they pass some new legislation in Romania, which means that we have to rethink part of our business, or we suddenly have to deal with Brexit or most recently with coronavirus. Of course, there is nothing fun about coronavirus, but me and my team enjoy being challenged and having to overcome obstacles in order to succeed. That makes us better every day, and that is very motivating,” says Jørgen Lund.

Work experience

He believes that learning from experience gives a lot of advantages, and he has never gone back to school, since graduating Business School prior to his apprenticeship.

“I have never found it necessary for everyone to have a lot of diplomas from various universities. Of course there are a lot of people in my department that have spent a lot of years studying, and I think that the best solution is to have a mix of different backgrounds. For me it is just important to point out that years of experience from a store is just as good as a lot of years in school,” says Jørgen Lund.

That is very much in line with the spirit of JYSK and of the founder Lars Larsen, and therefore Jørgen Lund also sees himself staying in JYSK for many years to come.

“It is of course always hard to make detailed plans for the future, but I really like being in JYSK, and my plan is to keep working here until I stop working,” says Jørgen Lund.


JYSK is an international chain of stores with Scandinavian roots that sells everything for the home. The first store opened in Denmark in 1979, and today JYSK has more than 2,900 stores and 24,000 employees in 51 countries. In Germany and Austria the stores are called Dänisches Bettenlager – in the rest of the world JYSK. JYSK is owned by the family behind Lars Larsen Group, who owns a number of companies with a total annual turnover of 4.7 billion EUR. JYSK’s turnover is 3.794 billion EUR.


Åse Andersson

Åse Andersson

Press contact Communications Director +45 30 101 101
Martin Fyn Aamand

Martin Fyn Aamand

Press contact Communications & PR Manager +45 24 80 48 08
Anders Græsbøll Buch

Anders Græsbøll Buch

Press contact Communications Consultant +45 23 20 55 67

Scandinavian Sleeping & Living

JYSK is an international home furnishing retailer with Scandinavian roots that makes it easy to furnish every room in any home and garden.

With more than 3,200 stores and webshops in 48 countries, JYSK always has a great offer and competent service nearby, no matter how customers want to shop.

Founder Lars Larsen opened his first store in Denmark in 1979. Today, JYSK employs 30,000 colleagues.

JYSK is part of family-owned Lars Larsen Group with a total turnover of DKK 44.0 billion in financial year 2021/22. JYSK’s turnover was DKK 36.2 billion in financial year 2021/22.