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JYSK opens the first store in Azerbaijan

Press release -

JYSK opens the first store in Azerbaijan

On 22 May, JYSK will open the doors to the first store in the Republic of Azerbaijan.

On Wednesday 22 May, JYSK Franchise opens the first store in the Republic of Azerbaijan in the South Caucasus region of Eurasia, which among other countries border on Armenia and Georgia, where JYSK is already represented with stores as part of the JYSK-franchise concept.

Therefore Franchise Director in JYSK, Frederik Kroun, sees it as a natural development to spread the great JYSK-offers to the residents in Azerbaijan.

“We are already represented in that part of the world, and we strongly believe that there is a market for JYSK in Azerbaijan as well. It is a market with growth and of course we want to be a part of that and provide the customers with a great offer from JYSK,” says Frederik Kroun.

The new store is located in the capital Baku and has a sales area of 1105 square meters.

Known franchise partner

It is the existing franchise partner, who are currently operating JYSK franchise in Moldova, who will also be responsible for operating JYSK in the Republic of Azerbaijan.

“JYSK enter the market with a Scandinavian concept, which is modern and something completely different from what we see on the market now. So we look forward to welcome the customers in Azerbaijan and give them the opportunity to take part in the great assortment and offers,” says franchise partner, Denis Razloga.

The plan to open more stores in Azerbaijan is made, and the next three stores are already on the drawing board.

The total number of countries, which JYSK operates in, will remain 52 after the opening of the new store in Azerbaijan, as JYSK Franchise has decided to close down in Singapore, where JYSK Franchise has been represented since 2015. 


JYSK is an international chain of stores with Scandinavian roots that sells everything for the home. The first store opened in Denmark in 1979, and today JYSK has over 2,700 stores and 23,000 employees in 52 countries. In Germany and Austria the stores are called Dänisches Bettenlager – in the rest of the world JYSK. JYSK is owned by the Danish tradesman Lars Larsen, who owns a number of companies with a total annual turnover of 4.02 billion EUR. JYSK's turnover is 3.577 billion EUR.

Press contacts

Rune Jungberg Pedersen

Rune Jungberg Pedersen

Press contact Communications & CSR Director +45 52 19 97 53

Scandinavian Sleeping & Living

JYSK is an international home furnishing retailer with Scandinavian roots that makes it easy to furnish every room in any home and garden.

With more than 3,100 stores and webshops in 50 countries, JYSK always has a great offer and competent service nearby, no matter how customers want to shop.

Founder Lars Larsen opened his first store in Denmark in 1979. Today, JYSK employs 28,500 colleagues.

JYSK is part of family-owned Lars Larsen Group with a total turnover of DKK 39.1 billion in financial year 2020/21. JYSK’s turnover was DKK 32.6 billion in financial year 2020/21.