Today the Swedish coffee roaster Löfbergs won a prestigious Bronze Award in the SIAL Innovation competition 2019 for its assortment of iced coffee. The prize was awarded at the SIAL Fair in Toronto. The fair is one of North America's largest fairs for the food industry with over 1,000 exhibitors and 18,000 professional visitors.
The consumption of cold coffee beverages is growing rapidly, especially in Japan and the US. Europe is laggings somewhat behind – and Löfbergs wants to change that. The family-owned coffee roaster is now making great investments and is launching a completely new concept adjusted for restaurants, coffee bars and other players in the Out of Home market.
It is Tuesday morning and the mist is slowly lifting in the small mountain village of Heliconia in Antioquia in northwest Colombia. We are on our way home to Emilio Gonzalés, one of the participants of Next Generation Coffee, Löfbergs' initiative for the next generation of coffee farmers.
The coffee roaster Löfbergs is building a new production facility for whole beans in Karlstad, Sweden. If all goes as planned, the new facility will be operational by the turn of the year 2020/2021.
