Swedish-based coffee roaster Löfbergs has appointed Kieran Youngman as its new Chief Commercial Officer (CCO). He will join the company in September and take responsibility for driving commercial growth across Löfbergs’ Business Area West, covering markets such as the UK and Denmark.
Henrik Biilmann, 55, has been appointed new Managing Director of Danish coffee roastery Peter Larsen Kaffe, part of the Löfbergs Group. He will assume the role on 1 July 2025, succeeding Claus Bertelsen. Henrik’s mission is to further develop the company as a strong and sustainable coffee brand in Denmark.
Getting more people to choose sustainable consumption takes more than just sustainable products. Through inspiration, knowledge, and practical tips, Löfbergs wants to make it easier to brew, taste, and enjoy coffee in a more conscious way.
The EU Deforestation Regulation, effective December 2025, mandates companies to ensure their products, like coffee, are deforestation-free. This requires transparent supply chain mapping. Löfbergs aims for compliance and enhanced traceability, fostering sustainability and customer trust in their coffee production.
In 2014, the Löfberg family strengthened its sustainability commitment by establishing a private foundation that benefits sustainable development in coffee producing countries. Ten years later, we can look back on a number of successful projects in South America and Africa.
Löfbergs has been a pioneer in sustainable packaging solutions for a long time. Through systematic and innovative efforts, the company is developing material and design that reduce the environmental impact, facilitate recycling, and comply with new legal requirements. Madelene Breiling, Head of Development and Compliance, explains why packaging is a key feature in the sustainability transition.
2024 was a year when climate change, poor harvests, and rising green coffee prices hit the coffee industry hard. Despite this, Löfbergs chose to continue investing in sustainability. According to Anders Fredriksson, CEO of Löfbergs, staying committed to sustainability requires both courage and a long-term perspective.
When Anders Löfberg and his brothers Josef and John started their coffee roastery in Karlstad in 1906, they laid the foundation for something bigger than perhaps they could imagine. But one thing was clear from the beginning – the business should be built on sustainable values. This is a principle that still lives on, and a principle that Kathrine Löfberg is passionate about passing on.
Löfbergs’ sustainability report for 2024 shows that the Swedish-based coffee roaster continues to invest strongly in sustainability. 2024 was a challenging year for the coffee industry – but Löfbergs continues to prioritise sustainability. Development projects in the producing countries, fossil-free sea transports, packaging development, and full traceability were some of the focus areas in 2024.
Using coffee grounds to enrich soil is a well-known trick among gardeners. Now, Sweden-based Löfbergs and Weibulls are taking it a step further with Coffee Soil – a completely peat-free potting mix made from upcycled coffee beans.
Peter Therman has been elected to the board of the Swedish-based coffee roastery Löfbergs. Peter has a solid background in the Finnish family business Hartwall, where he represents the sixth generation. He has served as CEO in several companies and is now focused on board work and senior advisory roles.
The Swedish-based coffee roastery Löfbergs is extending and expanding its long-standing partnership with the hotel operator Scandic. The new agreement runs until 2027 and covers all Scandic hotels in Sweden, Finland, and now also Denmark.
