The consumption of cold coffee beverages is growing rapidly, especially in Japan and the US. Europe is laggings somewhat behind – and Löfbergs wants to change that. The family-owned coffee roaster is now making great investments and is launching a completely new concept adjusted for restaurants, coffee bars and other players in the Out of Home market.
It is Tuesday morning and the mist is slowly lifting in the small mountain village of Heliconia in Antioquia in northwest Colombia. We are on our way home to Emilio Gonzalés, one of the participants of Next Generation Coffee, Löfbergs' initiative for the next generation of coffee farmers.
Their organic, Fairtrade labelled ICE Coffee has become the Swedes favorite. How popular will it be in Canada? At the RC Show in Toronto February 24-26 you will find out. Here, the Swedish coffee roaster Löfbergs, a family business founded in 1906, will offer both cold and warm coffee drinks, now available in Canada.
In stores now: The new climate-smarter packaging from Löfbergs. By replacing some of the fossil plastics with a plant-based alternative, the climate impact is initially reduced with about 30 per cent.
It is all set that Löfbergs will be a part-owner of Humm Europe. The family-owned coffee roaster is buying a minority holding in the Sweden-based company that produces and sells Humm Kombucha, one of the leading brands on the market.
The coffee roaster Löfbergs is being praised for its sustainability work once again. The company has received the Sustainability Award, an award given by Nordic Choice Hotels. Eva Eriksson, quality and sustainability director at Löfbergs, thinks it is especially great to be acknowledged by the company’s own customers.
It is all set that Löfbergs will be the Live Nation coffee partner at concerts in Finland next year. It means that more than hundreds of thousands music lovers will get the opportunity to taste the hot and cold beverages from the Swedish coffee roaster.
Despite an increase in production, Löfbergs continues to reduce its climate impact, thanks to energy efficiencies and a growing proportion of renewable energy. At the same time, the family-owned coffee roaster sells a record amount of certified coffee – and educate more small-scale coffee farmers than ever before. This is presented in Löfbergs’s new sustainability report.
Anna Ryott has been elected to join the board of Löfbergs Coffee Group. Anna has long experience from different positions in Swedish business. Today, she is working chairman in Summa Equity, a venture capital firm with focus on sustainable and profitable investments. She has previously had management positions at Swedfund, SOS Children’s Villages in Sweden, McKinsey and Storåkers McCann.
Löfbergs was first in Europe to remove aluminium from coffee packaging 25 years ago. The family-owned coffee roaster is now taking the next big climate-smart step in the packaging field. This autumn, Löfbergs is starting to phase out fossil plastics to replace it with a plant-based alternative, green polyethylene.
What difference do you really make when choosing coffee from certified farms? A big one actually! All according to estimates that the coffee roaster Löfbergs has made.
The coffee roaster Löfbergs is making big investments in the rapidly growing segment Ready To and is starting a new business area with focus on On the go products. At the same time, the company is planning for several exciting news.
