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​M | Volvo Car Mobility introduces ‘The M Button’ – support at the touch of a button

Stockholm 2020-09-04; M | Volvo Car Mobility introduces the M Button, an industry-first solution that provides a window into a future in which cars are designed for access, rather than ownership. The M Button enables customers on the road to get in direct contact with the M customer care team, with only a touch of a button.

An industry-first within car sharing and rental, the M Button proves how close collaboration between OEMs (Original Equipment Manufacturer) and mobility service providers can accelerate the shift towards designing cars for access instead of ownership.

The service provided through the M Button ensures that customers can stay connected in a safe way while driving or being inside a car. By simply pressing the M Button above the rearview mirror, customers can reach the M Customer Care team straight from the car without reaching for their phone.

The M Button replaces the Volvo On Call button, a standard feature in all Volvo cars that drivers can press to access roadside assistance. Both M and Volvo Cars are part of the same corporate family, making it easier for M–as a service provider–to adapt and change the in-car experience to meet its customers’ needs. The collaboration results in important learnings and advantages on both sides:

– The M button demonstrates how Volvo Cars can develop and tailor solutions for the companies within the Volvo Car Group. Understanding all the business models within our corporate family requires close collaboration. In this case, we're delighted that Product Creation at Volvo Cars has contributed towards ensuring that M's customers are taken care of in the car. We look forward to jointly developing more solutions that specifically cater to those seeking access to our cars, said Malin Labecker, Senior Director Mobility Strategy at Volvo Cars.

Erik Jivmark, COO at Volvo Car Mobility and Malin Labecker, Senior Director Mobility Strategy, Volvo Cars.

24/7 access to support has been with M since the beginning, available via phone, email, and in-app chat. Thanks to the M Button, which works hands-free, customers can now receive help without having to pull over. They can get the answers they need while staying focused on the road ahead. And in the event of an emergency, the Volvo Cars SOS button is also available above the rearview mirror.

– We always keep ease and safety at the top of our minds when developing our service and new product features. The introduction of the M Button shows how we continue to build on our commitment to providing a smooth service and dedicated customer care, said Erik Jivmark, COO at M, Volvo Car Mobility. 


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  • mobility
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  • smart car sharing
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  • access economy
  • mobility service
  • a smarter way to drive
  • the access economy


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