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Lime sharpens their offer with yet another acquisition
Lime sharpens their offer with yet another acquisition

Press release -

Lime sharpens their offer with yet another acquisition

The CRM company Lime (previously Lundalogik) is acquiring the company Sparta from a renowned group of owners, including Johan Attby, founder of Fishbrain, Jonathan Forster, Spotify’s former Head of European Market, and Martin Ingemansson, Facebook’s Head of Nordic market. Customer care expert Lime will thus reinforce their competence in gamification whilst more competent developers join the team.

In 2017, Lime acquired the companies Netoptions and RemoteX, to reinforce their competence in marketing automation and mobile case management.– Lime’s growth has mainly been organic since the start in 1990 and will continue to be so. When we make this type of acquisition, it is to fuel up on knowledge for an even faster organic growth with even stronger offers for the market. So far, it has proved to be a successful concept, says Erik Syrén, CEO for Lime.

Sparta was founded in 2013 by James Pember and has 6 employees. The company helps businesses improve their results with digital sales competitions, among others, on their online platform. Their customers include DI, MTG and Vattenfall. The Sparta-team is now moving less than 2 km, from Götgatan to Lime’s Stockholm-office at Kungsbroplan.

– Lime is the perfect owner. Our joint mission is to change the behaviour and way of working in companies in order for them to reach their full potential. After trying to sell our product as an add-on, we have now reached the conclusion that our product is even better when it is part of a larger comprehensive offer, says James Pember, Sparta’s founder.

Lime is one of the market leaders in CRM (Customer Relationship Management) in the Nordics. The company has a turnover of a quarter of a billion. The acquisition of Sparta comes shortly after officially announcing the new partners Swedbank Roburs Microcap and the business angel Martin Gren. The investment company Monterro and Lime’s Board of Directors have been the principal owners since 2014.

Further information

Erik Syrén, CEO Lime
+46 70 738 50 72

James Pember
+46 76 026 4007

About Lime
Lime helps businesses all over the Nordics to become better at customer care. The company develops and sells digital products for ”Customer Relationship Management”, development and management of customer relationships. Lime was founded in 1990 and has 220 employees. The company has offices in Lund, Stockholm, Gothenburg, Oslo, Copenhagen and Helsinki. Their more than 50,000 users include everything from sole traders to large organisations.

About Sparta
Sparta was founded in 2013 and is a SaaS start-up helping organisations to motivate their employees over time and thus reach their full potential. With an office in Stockholm and 6 employees, Sparta develops software for gamification. Sparta is registered under the company name Hysminai AB.

About Monterro
Monterro is the market leader in developing Nordic software companies by providing capital as well as operational and strategic support. The Monterro team has extensive experience successfully developing and leading software companies. Monterro invests in Nordic technology companies that have moved past venture stage, with proven products and potential to become market leaders.



Monterro is the leading B2B software investor in the Nordics, with a mission to turn Nordic software companies into market leaders and global players within their niches. Our team has successfully developed and led companies such as Pointsec, Episerver and Orc Software – and we bring this operational experience to the Monterro portfolio, supporting the companies in all aspects of growth. We also bring significant financial commitment to our partnerships, with 30% of capital coming from our partners and employees.


Gustav Lagercrantz

Gustav Lagercrantz

Press contact CEO of Monterro At Monterro, Gustav is Chairman of the Board of Matilda Foodtech, Next, TimeEdit, and PLAYipp. He is a board member at Umbraco. +46 70 734 74 11

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