SaaS company Spark Vision accelerates with Monterro.

Leading Nordic B2B software growth investor Monterro, has acquired a majority stake in Spark Vision, a Swedish SaaS company offering a digital sales and visualisation tool for designing kitchen, bathrooms and automotives. The partnership enables Spark vision to take the next steps in their growth journey - international expansion and product development. The acquisition is completed in cooperation with investment company JCE.

”Spark Vision has immense potential to continue its growth journey,” says Martin Henricson, Managing Director at Monterro, who will serve as Chairman of the Board of Spark Vision. ”The company has solid growth and profitability, and a market leader in the Nordics that has delighted customers in both Central and South Europe. We are looking forward to further developing the company together with the management team and JCE, to invest in the next stage of its impressive growth.”

Spark Vision speeds up and increases sales in Bath, Kitchen, Home Decoration and Automotive industries.

Swedish Spark Vision was founded in 2004. Its flagship software, the Spark Digital Showroom™, is a product configurator with photorealistic visualisation. Producers and retailers use the tool to help consumers visualise their purchasing decisions before actually committing to a purchase.

Its easy-to-use technology helps sales teams in the Automotive, Home Decoration, Kitchen and Bathroom industries become more efficient and profitable. That’s why Spark Vision’s customers include well know retailers, producers and distributors, such as STARK Deutschland, BME, Saint-Gobain Building Distribution, Cambielli, Florim, Alteral, Pamesa Ceramica, and Teclisa.

Now Spark Vision is ready to accelerate its growth.

”We’ve built a genuine rapport with Monterro and JCE, and have had constructive conversations about the future of our company. We are looking forward to what our partnership brings. ”says Patrik Larking, co-founder and CEO of Spark Vision. ”Monterro’s vast experience and knowledge in developing software companies will help us supercharge the development we’ve made and strengthen our team so we can offer our customers an even better service.”

”We’ve followed Spark Vision for several years. They have an impressive team, offering, and position in the market which means it has a solid foundation.” says Carl Backman, CEO of JCE. ”We’re excited of being part of its promising future.”

Monterro supports with business development

Since 2012 Monterro has helped several SaaS companies - such as Lime, Matilda FoodTech, Outpost24, Hypergene and Lumera - expand and grow internationally,.

”We work actively together with the companies we invest in, supporting them across strategy, governance, and operational support,” says Martin Henricson at Monterro. ”We’re aligned with the founders of Spark Vision on how to further develop, and take their strong, passionate team to new heights.”

Monterro has acquired a majority stake in Spark Vision, JCE acquires a minority. The founders will remain leaders of the company and be minority owners.

For more information, please contact: Martin Henricson, Managing Director at Monterro and future chairman of the board of Spark Vision, +46 (0)70 995 08 73 | martin.henricson@monterro.com

David Andersson, Investment Manager at JCE and future board member of Spark Vision, +46 (0) 722 105 121 | dan@jce.se

Patrik Larking, founder and CEO of Spark Vision, +46 (0) 732 508 502, patrik.larking@spark-vision.com

About Spark Vision

Swedish SaaS company Spark Vision develops and sells a cloudbased software to speed up and increase sales for bath, kitchen and car industry. www.spark-vision.com