Press release -
Art and tradition meet at MOS MOSH at CIFF
Tradition, timelessness and thoughtfully considered details meet expressive lines and feminine forms in a creative collaboration between MOS MOSH and the German artist Isabel Bernat.
When CIFF takes place from 27–29 January, MOS MOSH will present its AW26 collection, Heritage Rewritten. The collection draws on the brand’s design roots and reinterprets classic silhouettes, craftsmanship and details within a contemporary and refined design universe, with a focus on personal expression.
“There is something beautiful about looking back at earlier approaches to clothing and design and learning from them. Traditions in which durability, functionality and quality are central form the foundation that we reinterpret in a modern expression relevant for 2026,” says Camilla Nyrup, Head of Design at MOS MOSH.
As part of AW26, MOS MOSH introduces an artistic collaboration with Isabel Bernat. With her distinctive, expressive lines and feminine forms, the artist has left her mark on selected MOS MOSH styles, where her artwork is translated into embroidery and details across the collection. The result is timeless silhouettes with a creative expression that gives each style its own character.
The collaboration is rooted in a shared understanding of creative expression and personality: “Fashion and art are closely connected. They are both ways of expressing yourself – one you wear and one you hang on the wall,” says Isabel Bernat.
At CIFF, MOS MOSH invites visitors into the creative dialogue between fashion and art. Through live painting, Isabel Bernat will create artworks directly on the stand, inspired by the mood, silhouettes and narrative of the AW26 collection.
Visit MOS MOSH at booth ES-040 and experience the AW26 collection from a new perspective as Isabel Bernat paints live on 27–28 January.
MOS MOSH will also be serving Espresso Martinis on both days from 13:30–16:00.
On Tuesday 27 January, guests are invited to enjoy the live painting with freshly baked croissants from 11:00–12:00, and on Wednesday 28 January, MOS MOSH will be offering a glass of sparkling wine from 16:00–17:00 – to be enjoyed as the artwork comes to life.
MOS MOSH looks forward to welcoming you at CIFF.
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MOS MOSH is the home of three brands, MOS MOSH, HEYANNO and MOS MOSH Gallery. – A universe of timeless wardrobe pieces with extraordinary details for women and men.
MOS MOSH was born in 2010, founded by Kim Hyldahl. Like a phoenix rising from the ashes, MOS MOSH marked a new beginning for the founder. The first drawings were created from the kitchen counter of his home, and step by step, a small collection of jeans and pants came to life. The signature was clear: well-fitted garments, high quality, and most importantly, designs created with a twist in mind.
In 2020, we introduced MOS MOSH Gallery., a new chapter in the MOS MOSH story. Designed for the modern man with confidence, MOS MOSH Gallery. is a high-end fashion brand built on timelessness and longevity. The aesthetic merges a simple Nordic look with sharp Italian finesse, using top-shelf fabrics and never compromising the fit. With both casual and formal elements, the collections are versatile, easy to style, and rooted in craftsmanship.
Our newest brand, HEYANNO, launched in Autumn/Winter 2024. Meaning “welcoming a new year,” HEYANNO symbolises positive renewal and playful energy. It embraces movement, experimentation, and a carefree approach to dressing. The style is a cool clash where minimalism meets maximalism, inspired by Japanese technical qualities, classy Scandinavian and Italian vibes, and the effortless playfulness of New York. HEYANNO is less about gender and more about attitude, inspired by men’s fashion, indie rock, and 90s grunge. With timeless silhouettes, high-quality materials, and an edgy twist, HEYANNO invites you to find your own unique way of dressing.
Across all three brands, MOS MOSH remains committed to crafting timeless, high-quality wardrobe pieces with a distinctive twist. Whether it's the signature fit of MOS MOSH, the refined craftsmanship of MOS MOSH Gallery., or the playful energy of HEYANNO, each brand reflects our dedication to authenticity, longevity, and modern design. Together, they form a united universe built on creativity, passion, and a strong, unwavering DNA.
