Press release -
Heritage Rewritten: MOS MOSH AW26 at Modefabriek
Tradition, timelessness and refined details form the foundation of MOS MOSH’s AW26 collection, Heritage Rewritten – a contemporary interpretation of the brand’s design DNA with denim at is core.
When Modefabriek takes place on January 18-19, MOS MOSH will present its AW26 collection, rooted in classic silhouettes, craftsmanship and thoughtful detailing. Drawing inspiration from traditional approaches to clothing and material use, the collection places denim in focus, reworking heritage qualities through modern fits, washes and refined constructions. The result is a collection defined by longevity, wearability and personal expression.
“There is something beautiful about looking back at earlier approaches to clothing and material uses and learning from them. Traditions where durability, functionality and quality are essential form the foundation, which we reinterpret in a way that feels relevant for 2026,” says Camilla Nyrup, Head of Design at MOS MOSH.
AW26 Heritage Rewritten reflects a balance between past and present, where timeless design principles are refined through modern silhouettes, materials and thoughtful details. Denim plays a key role throughout the collection, explored through contemporary fits, considered washes and construction techniques that ensure each piece feels both enduring and relevant.
The collection features elements that can be styled across outfits, encouraging individuality and personal expression. Each piece is designed to become a lasting part of a personal wardrobe, offering styles that transcend seasons and trends.
At Modefabriek, visitors are invited to experience the AW26 collection with a strong focus on denim, exploring the textures, washes and refined details that define the season. Throughout the fair, guests are welcome to stop by for an informal talk about the collection at stand 722–724.
MOS MOSH looks forward to welcoming you at Modefabriek.
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MOS MOSH is the home of three brands, MOS MOSH, HEYANNO and MOS MOSH Gallery. – A universe of timeless wardrobe pieces with extraordinary details for women and men.
MOS MOSH was born in 2010, founded by Kim Hyldahl. Like a phoenix rising from the ashes, MOS MOSH marked a new beginning for the founder. The first drawings were created from the kitchen counter of his home, and step by step, a small collection of jeans and pants came to life. The signature was clear: well-fitted garments, high quality, and most importantly, designs created with a twist in mind.
In 2020, we introduced MOS MOSH Gallery., a new chapter in the MOS MOSH story. Designed for the modern man with confidence, MOS MOSH Gallery. is a high-end fashion brand built on timelessness and longevity. The aesthetic merges a simple Nordic look with sharp Italian finesse, using top-shelf fabrics and never compromising the fit. With both casual and formal elements, the collections are versatile, easy to style, and rooted in craftsmanship.
Our newest brand, HEYANNO, launched in Autumn/Winter 2024. Meaning “welcoming a new year,” HEYANNO symbolises positive renewal and playful energy. It embraces movement, experimentation, and a carefree approach to dressing. The style is a cool clash where minimalism meets maximalism, inspired by Japanese technical qualities, classy Scandinavian and Italian vibes, and the effortless playfulness of New York. HEYANNO is less about gender and more about attitude, inspired by men’s fashion, indie rock, and 90s grunge. With timeless silhouettes, high-quality materials, and an edgy twist, HEYANNO invites you to find your own unique way of dressing.
Across all three brands, MOS MOSH remains committed to crafting timeless, high-quality wardrobe pieces with a distinctive twist. Whether it's the signature fit of MOS MOSH, the refined craftsmanship of MOS MOSH Gallery., or the playful energy of HEYANNO, each brand reflects our dedication to authenticity, longevity, and modern design. Together, they form a united universe built on creativity, passion, and a strong, unwavering DNA.
