Press release -
HIGH SUMMER 2026: The Dance of Wildflowers and Sun
Bohemian luxury meets coastal spirit in High Summer 2026
High Summer 2026 will arrive in stores in April 2026. Until then, we are happy to offer press opportunities, including sample loans, interviews and additional information upon request.
High Summer 2026 captures a luxury bohemian state of mind – untamed yet refined – where sun-warmed days melt into golden evenings, and elegance and wildness live side by side. The collection is filled with coastal heat, salt in the air, and a sense of something unexpected just around the corner.
“We were inspired by coastal landscapes and sun-warmed textures, where the mood feels effortless yet refined. The hand-painted prints are a key signature this season, adding depth and a sense of artistry that makes every piece feel unique,” says Camilla Nyrup, Head of Design at MOS MOSH.
Signature crafts and sun-soaked shades
Clothing is more than what you wear – it’s how you live. Each piece in the collection is created to move with you, swaying in the sun and catching warm air with every step. Crafted in lightweight, breathable materials, the collection is made for long days that slip effortlessly into summer nights, balancing ease and comfort with a polished finish.
Crochet, broderie anglaise and hand-painted details add depth and personality to the collection. It’s a modern expression of bohemia where craftsmanship and effortless dressing go hand in hand. Colours echo nature’s most sun-soaked shades: the glow of sun-baked clay, the blush of wild petals, the calm of stone villages, and the soft haze of the horizon at dusk. Each hue feels softened by salt and time, yet alive with warmth and intensity.
Press & sample enquiries
The collection will launch at our retailers and on www.mosmosh.com in April 2026, but please don’t hesitate to contact us for sample loans, interviews and press requests.
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MOS MOSH is the home of three brands, MOS MOSH, HEYANNO and MOS MOSH Gallery. – A universe of timeless wardrobe pieces with extraordinary details for women and men.
MOS MOSH was born in 2010, founded by Kim Hyldahl. Like a phoenix rising from the ashes, MOS MOSH marked a new beginning for the founder. The first drawings were created from the kitchen counter of his home, and step by step, a small collection of jeans and pants came to life. The signature was clear: well-fitted garments, high quality, and most importantly, designs created with a twist in mind.
In 2020, we introduced MOS MOSH Gallery., a new chapter in the MOS MOSH story. Designed for the modern man with confidence, MOS MOSH Gallery. is a high-end fashion brand built on timelessness and longevity. The aesthetic merges a simple Nordic look with sharp Italian finesse, using top-shelf fabrics and never compromising the fit. With both casual and formal elements, the collections are versatile, easy to style, and rooted in craftsmanship.
Our newest brand, HEYANNO, launched in Autumn/Winter 2024. Meaning “welcoming a new year,” HEYANNO symbolises positive renewal and playful energy. It embraces movement, experimentation, and a carefree approach to dressing. The style is a cool clash where minimalism meets maximalism, inspired by Japanese technical qualities, classy Scandinavian and Italian vibes, and the effortless playfulness of New York. HEYANNO is less about gender and more about attitude, inspired by men’s fashion, indie rock, and 90s grunge. With timeless silhouettes, high-quality materials, and an edgy twist, HEYANNO invites you to find your own unique way of dressing.
Across all three brands, MOS MOSH remains committed to crafting timeless, high-quality wardrobe pieces with a distinctive twist. Whether it's the signature fit of MOS MOSH, the refined craftsmanship of MOS MOSH Gallery., or the playful energy of HEYANNO, each brand reflects our dedication to authenticity, longevity, and modern design. Together, they form a united universe built on creativity, passion, and a strong, unwavering DNA.
