Press release -
MOS MOSH brings its Scandinavian DNA to Amsterdam
Danish fashion brand MOS MOSH has opened a brand store in Amsterdam, marking an important step in the company’s international retail journey and strengthening its presence in the Dutch market.
Located in the heart of the city, the new store offers a curated selection of MOS MOSH’s signature wardrobe, from premium denim and elevated everyday styles to feminine tailoring and seasonal statement pieces, all rooted in the brand’s Scandinavian design DNA.
“Amsterdam is an inspiring city with a strong fashion and lifestyle culture. Opening a store here allows us to get even closer to our customers and offer the full MOS MOSH experience,” says David Skjødt, CEO of MOS MOSH.
Set in classic Amsterdam surroundings, the store reflects the city’s distinctive character – something that made the location a natural choice for MOS MOSH as the brand continues to grow its presence internationally.
Focus on the long term
The store opening comes at a time when the fashion industry is facing constant acceleration and increasing pressure across the market. MOS MOSH continues to navigate these conditions by staying focused on what defines the brand: stability, consistency and a clear creative identity.
Rather than chasing short-term trends, MOS MOSH builds long-term brand value through a strong product foundation, close attention to fit and quality, and a distinct expression that customers recognise season after season.
“In today’s market, it’s more important than ever to stay true to your DNA and be clear about what you stand for. That’s how we create trust, both with consumers and partners,” says David Skjødt.
The MOS MOSH universe, now in Amsterdam
The Amsterdam store is designed as a modern and inspiring space where visitors can explore the MOS MOSH universe and experience the brand’s take on the modern wardrobe: effortless, premium and versatile pieces made to work across seasons and occasions.
In spring, the store will expand to also include MOS MOSH Gallery., the brand’s menswear line, creating an even broader in-store experience for customers.
The opening supports MOS MOSH’s ambition to expand strategically across Europe, combining a strong wholesale foundation with selected retail locations that strengthen brand awareness and customer connection.
The store marks a new chapter for MOS MOSH in the Dutch market and invites customers to experience the brand in a local setting at Berenstraat 15, 1016 GG Amsterdam, Netherlands.
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MOS MOSH is the home of three brands, MOS MOSH, HEYANNO and MOS MOSH Gallery. – A universe of timeless wardrobe pieces with extraordinary details for women and men.
MOS MOSH was born in 2010, founded by Kim Hyldahl. Like a phoenix rising from the ashes, MOS MOSH marked a new beginning for the founder. The first drawings were created from the kitchen counter of his home, and step by step, a small collection of jeans and pants came to life. The signature was clear: well-fitted garments, high quality, and most importantly, designs created with a twist in mind.
In 2020, we introduced MOS MOSH Gallery., a new chapter in the MOS MOSH story. Designed for the modern man with confidence, MOS MOSH Gallery. is a high-end fashion brand built on timelessness and longevity. The aesthetic merges a simple Nordic look with sharp Italian finesse, using top-shelf fabrics and never compromising the fit. With both casual and formal elements, the collections are versatile, easy to style, and rooted in craftsmanship.
Our newest brand, HEYANNO, launched in Autumn/Winter 2024. Meaning “welcoming a new year,” HEYANNO symbolises positive renewal and playful energy. It embraces movement, experimentation, and a carefree approach to dressing. The style is a cool clash where minimalism meets maximalism, inspired by Japanese technical qualities, classy Scandinavian and Italian vibes, and the effortless playfulness of New York. HEYANNO is less about gender and more about attitude, inspired by men’s fashion, indie rock, and 90s grunge. With timeless silhouettes, high-quality materials, and an edgy twist, HEYANNO invites you to find your own unique way of dressing.
Across all three brands, MOS MOSH remains committed to crafting timeless, high-quality wardrobe pieces with a distinctive twist. Whether it's the signature fit of MOS MOSH, the refined craftsmanship of MOS MOSH Gallery., or the playful energy of HEYANNO, each brand reflects our dedication to authenticity, longevity, and modern design. Together, they form a united universe built on creativity, passion, and a strong, unwavering DNA.
