Press release -
MOS MOSH introduces Pre Autumn 2026: Classics Rewritten
Pre Autumn 2026: Classics Rewritten draws on the familiar and reimagines it in a contemporary context. The collection works with classic patterns such as checks and stripes, brought to life through clean cuts and relaxed silhouettes. It reflects a balanced approach to the wardrobe, where tradition meets modernity.
“It’s in the details that the collection takes shape – from materials to construction. We have worked very consciously to refine the classic without overworking it,” says Camilla Nyrup, Head of Design at MOS MOSH.
Refined Function
Outerwear plays a key role in the collection, with transitional jackets designed for the season’s changeable weather. They are created with a focus on functionality and durability, without compromising on expression. Light metallic surfaces, muted colour contrasts and classic checks are combined with technical details such as taped seams and carefully considered constructions.
The choice of materials supports the cohesion of the collection. Soft knits offer comfort and ease of movement, while delicate lace details and refined prints add depth. Subtle bohemian references create a natural balance and tie the collection together.
Modern Timelessness
The collection is designed with a focus on wearability and continuity, with styles that move effortlessly between seasons and occasions. Classic elements form the foundation, reinterpreted with a contemporary lightness, ensuring a look that feels both current and updated.
“When we preserve the strength of the classic while introducing lightness and a sense of modernity, we create styles that feel relevant today without losing the connection to what makes them timeless,” concludes Camilla Nyrup.
Press and sample enquiries
The collection launches at retailers and on www.mosmosh.com in June 2026. Please do not hesitate to contact us regarding sample loans, interviews and press enquiries.
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MOS MOSH is the home of three brands, MOS MOSH, HEYANNO and MOS MOSH Gallery. – A universe of timeless wardrobe pieces with extraordinary details for women and men.
MOS MOSH was born in 2010, founded by Kim Hyldahl. Like a phoenix rising from the ashes, MOS MOSH marked a new beginning for the founder. The first drawings were created from the kitchen counter of his home, and step by step, a small collection of jeans and pants came to life. The signature was clear: well-fitted garments, high quality, and most importantly, designs created with a twist in mind.
In 2020, we introduced MOS MOSH Gallery., a new chapter in the MOS MOSH story. Designed for the modern man with confidence, MOS MOSH Gallery. is a high-end fashion brand built on timelessness and longevity. The aesthetic merges a simple Nordic look with sharp Italian finesse, using top-shelf fabrics and never compromising the fit. With both casual and formal elements, the collections are versatile, easy to style, and rooted in craftsmanship.
Our newest brand, HEYANNO, launched in Autumn/Winter 2024. Meaning “welcoming a new year,” HEYANNO symbolises positive renewal and playful energy. It embraces movement, experimentation, and a carefree approach to dressing. The style is a cool clash where minimalism meets maximalism, inspired by Japanese technical qualities, classy Scandinavian and Italian vibes, and the effortless playfulness of New York. HEYANNO is less about gender and more about attitude, inspired by men’s fashion, indie rock, and 90s grunge. With timeless silhouettes, high-quality materials, and an edgy twist, HEYANNO invites you to find your own unique way of dressing.
Across all three brands, MOS MOSH remains committed to crafting timeless, high-quality wardrobe pieces with a distinctive twist. Whether it's the signature fit of MOS MOSH, the refined craftsmanship of MOS MOSH Gallery., or the playful energy of HEYANNO, each brand reflects our dedication to authenticity, longevity, and modern design. Together, they form a united universe built on creativity, passion, and a strong, unwavering DNA.
