As humans, the pandemic shook us.
As consumers, however, the pandemic spoiled us. With businesses clamoring to make sure people can still access their products, nearly everything imaginable has been adapted for the at-home consumer. Convenience and accessibility have become more necessary than ever. Goods of all sorts delivered to our doorsteps, remote work, at-home workouts, and the list goes
Even with COVID-19 restrictions lifting and many gyms re-opening, people are still trending towards at-home fitness options. You can skip the commute, membership fees, class waitlists, and a number of other inconveniences. Working out at home, however, usually requires at least some sort of equipment that many may not have.
With Motosumo, as you may have figured out, a bike is required to part
CEO and co-founder, Kresten Juul Jensen, reflects on this past year and what's ahead for Motosumo in 2022.
At a time when scrolling through the news is a sad and daunting prospect, we believe there’s reason for hope in our industry. Gym owners face an uncertain future, but, even with the doors closed, there are things they can do to weather the storm and, once we get back to a sense of normality, emerge stronger than ever.
Most gym-goers have realized two things during the global lockdowns:
They
There’s nothing new about exercising in a group. And yet, group training consistently tops lists for hottest new trends in the industry.
Which begs the question: Why?
Maybe because we’re getting better at studying the positive effects. Recent studies have confirmed what our ancestors already knew: exercising with other people is really good for you. Better, in fact, than exercising by yours
Gym members are more likely to cancel their memberships if they feel like they're not making progress, having fun, or meeting new friends. Gamification could be the solution.
A one-app strategy sounds like an easy solution. Particularly for fitness operators. A simple case of getting all of your members using one app, for every possible service. Perfect. Except that it’s not. In fact, a one-app strategy can be counter-productive. And in the long run, can hurt your business.
