​Motosumo partners with IYB, an innovative new group fitness program

Motosumo has partnered with Ignite Your Burn (IYB), a new group fitness conditioning program based in Singapore.

The IYB program combines Peripheral Heart Action training (PHA), High-Intensity Interval Training (HIIT), active recovery, and heart rate training. This hybrid approach gives IYB instructors the tools to create exciting, dynamic workouts. IYB-certified instructors will receive Motosumo licenses as part of the deal and use the app to run group fitness classes, both in person and via streaming services.

Jonathan Goh is the creator and founder of IYB. He has a long career in the fitness industry and has been garlanded several times for his outstanding and innovative approach to personal training. He knows firsthand the challenges fitness professionals face. “Putting together an exciting group fitness class is not easy,” he says. “That’s one of the reasons Motosumo caught our attention. This one app has every feature our instructors will ever need. It’s fun, inclusive, and data driven. The complete package.”

There were also technical considerations for the partnership: “One of the key components of the IYB program is heart rate training. We have been looking at a number of other heart rate monitoring services, but they all have some form of limitation. For example, they need additional devices to connect; they’re location-based, so you can’t have classes outdoors; they’re only available to iOS users but not an android; or they have to be used with proprietary heart rate monitors and don’t support third-party devices. Motosumo removes all those limitations for us.”

Mahmood Ul-Hassan, Motosumo’s CCO, thinks the deal is confirmation of Motosumo’s adaptability. “We’re thrilled to be partnering with IYB,” he says. “From our inception, we’ve tried to make a product that supports the fitness professional, as well as the gym, studio, or wellness center. Fitpros are the instructors and trainers working directly with the public, inspiring and motivating them every day. So, we’re all about being as adaptable and versatile as possible.”

IYB already has seven master instructors implementing the new program. So far, feedback from test groups has been outstanding. “This is what it’s all about,” says Jonathan. “We want our instructors to create the best exercise experience, something that enriches the lives of the participants and keeps them coming back for more.”

If you want to see IYB and Motosumo in action, register here for a free virtual class on the 19th of July.