The 2026 Zenbook A16 and Zenbook A14 are lightweight, powerful and elegant. Both laptops were introduced during this year's CES and are now being launched in the Nordics. Zenbook A14 maintains its sub-1kg weight and has upgraded performance with the 18-core Snapdragon X2 Elite processor. Zenbook A16 offers a larger screen, a six-speaker audio setup and boasts the market's most powerful Snapdragon
Copilot+ PC for creators, developers, and professionals; and featuring Intel Core Ultra Series 3 performance, 1.5X faster graphics, and enterprise-grade security
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Up to an Intel® Core™Ultra X9 processor with built-in Intel Arc™ B390 GPU, and a 50 TOPS NPU delivering up to 180 Platform TOPS
Up to 96GB LPDDR5x 8533MT/s and dual-fan thermal design ensure maximum performance in a comp
CES Innovation Award–winning convertible creator laptop is now available in the Nordics
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GoPro-inspired design: Co-branded laptop design with rugged action-camera inspired pattern and signature GoPro blue accents
GoPro-Focused Workflow: Dedicated GoPro hotkey and StoryCube — the first Windows AI app with GoPro Cloud and 360 video integration.
Unrivaled AI Video Power: AMD Ryze
Groundbreaking collaboration with GoPro delivers the limited-edition ProArt GoPro Edition laptop designed with GoPro spirit has built-in GoPro Hotkey, Cloud access & exclusive offers 12-month GoPro Premium+ subscription
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GoPro-inspired design: Collaborative limited-edition laptop with an exclusive Black Metal finish and matching sleeve, built for GoPro creators on the move, a
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Zenbook DUO
Built to last, designed to move: Tough and light Ceraluminum™ build with new hideaway hinge and MagLatch™keyboard docking for travel-ready durability
Go further, faster: 99Wh dual battery and up to Intel® Core™ Ultra X9 Series 3 processor deliver extended runtime and enhanced performance
A new reality — beyond the screens: Dual 14" 3K 1000-nit ASUS Lumina Pro OLED
All-new ASUS ExpertBook Ultra - the pinnacle of the ExpertBook series
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Ultra design: Sophisticated and ultralight 0.99kg[i] design, high-end materials, minimalist chassis, crafted using precision CNC engineering
AI powerhouse: Powered by the latest Intel® Core™ Ultra X9 Series 3 processor with up to 50 TOPS of NPU[ii] performance
Secure above all: ASUS ExpertGuardian is bu
AI-empowered solutions across a diverse range of products enhance productivity, creativity, and everyday life
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Empowering work: Workspace AI boosts efficiency with ExpertBook Ultra, NUCs, mini PCs, and the exclusive ASUS UGen300 USB AI Accelerator
Unlocking creativity: Creator AI powers ProArt laptops, graphics cards, and co-branding collaboration with GoPro for AI-enhanced on-t
The new ultra-sleek laptops are perfect for creators and professionals on the go
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Next-gen power: New Intel® Core™ Ultra 9 386H processor and AMD CPUs pair with NVIDIA® GeForce RTX™ 50 Series Laptop GPUs for incredible gaming and content creation performance
Peak portability: The Zephyrus G14 remains as portable as ever with a premium and lightweight chassis design
Unparallele
The Zephyrus Duo returns, now with stunning dual 3K OLED screens perfect for multitasking gamers and creators
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World’s first 16" dual-screen gaming laptop: Dual 3K, 120Hz ROG Nebula HDR OLED touchscreens provide gorgeous visuals
Unparalleled flexibility: Productivity is reimagined with five dedicated operation modes and custom software features
Flagship power: Latest Intel®
ROG showcases world-first technologies, next-generation gaming systems, and visionary collaborations that redefine gaming experiences
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Two decades of gaming leadership: At its Dare to Innovate virtual event, ROG celebrates 20 years of fearless experimentation and bold innovation
Expanding gaming horizons: High-performance gaming innovation from Zephyrus laptops, Crosshair mother
ASUS Republic of Gamers Announces Next-Gen RGB OLED Technology at CES 2026
New RGB Stripe OLED offers supersharp text and visuals; new BlackShield film boosts contrast and panel durability
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ROG RGB Stripe Pixel OLED technology: Delivers ultrasharp imagery and crisp text for exceptional viewing experiences
ROG Swift OLED PG34WCDN & Strix OLED XG34WCDMS
Analog gaming keyboard features hot-swappable ROG HFX V2 magnetic switches, ROG Hall sensor, OLED touchscreen with three-way knob, and tri-mode connectivity
Price: 2990 DKK / 409 € / 4690 NOK / 4490 SEK Available: Now
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Hot-swappable ROG HFX V2 magnetic switches: Customizable 0.1–3.5mm actuation and 0.01mm-step precise tuning for refined keystrokes
ROG Hall sensor: Reduces
NVIDIA GB10 Grace Blackwell Superchip enables petaflop-scale AI computing, empowering innovation
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NVIDIA GB10 Grace Blackwell Superchip: Delivers 1 petaflop of AI performance
NVIDIA AI Software Stack: A full-stack solution that provides all the tools needed to get AI projects up and running quickly
Scalable architecture: NVIDIA NVLink-C2C for ultrafast CPU-GPU memory commu
New partnership empowers creators with seamless action camera video workflows from capture to production, allowing storytellers to focus on their creativity
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Seamless capture to edit workflow: GoPro’s leading capture technology and ASUS creator-focused tools for effortless story creation and sharing
First Windows app with GoPro Cloud integration and 360° video support: StoryCube
Designed in partnership with Xbox, these exceptional gaming handhelds offer incredible gen-on-gen performance gains
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Order now: Pre-orders for ROG Xbox Ally X and ROG Xbox Ally start at 2:00 a.m. (CEST) on September 26, 2025, in select regions
Serious gen-on-gen performance: AMD Ryzen™ AI Z2 Extreme and Z2 A processors offer exceptional gaming experiences and battery life impro
All-around Copilot+ PC for SMBs powered by AMD RyzenTM AI Processors
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Fastest AI performance: ExpertBook P3 delivers up to 66 total system TOPS of AI power with up to AMD RyzenTM AI PRO 7 processors for sustained productivity
Comprehensive AI Productivity: Preloaded with ASUS ExpertMeet, an AI-powered conferencing tool that elevates meeting experiences
Business-grade security:
Gaming handhelds will be on show for the very first time at gamescom 2025
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Ready for launch: On-shelf availability of ROG Xbox Ally and ROG Xbox Ally X slated for October 16, 2025
Optimized for handheld gaming: Xbox team has developed a new experience designed to make more games ready to play on supported handhelds
See ROG Xbox Ally in person: Both models are on the show flo
ROG debuts ASUS graphics card 30th Anniversary Edition, new Tandem OLED monitor solutions, PC controllers, plus a wide range of innovative gaming hardware.
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Limited-edition ROG Matrix GeForce RTX™ 5090 launched in celebration of 30 years of cutting-edge graphics card innovation
Next-gen Tandem OLED monitor solutions, PC controller, motherboards, coolers, routers, and ROG NUC (2025
Nordic Pricing:
1049 DKK / 139,9 EUR / 1590 NOK / 1590 SEK
Estimated Launch in Nordic: End of July.
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ASUS Prime AP202 features a panoramic window made of a single piece of curved tempered glass for maximum visibility of internal components
Unique slot-shaped vent with a panoramic shape is designed to enhance cooling of the graphics card
MicroATX case is compatible with 360
Designed in partnership with Xbox, these incredible new handhelds offer a new software suite, a redesigned chassis, and more
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All-day comfort: Redesigned chassis is purpose-built to fit the hands like a real gamepad
Seamless software experience: New Xbox® software offers the best of Xbox and Windows PC gaming in one handheld
Efficiency and performance: Two new processors offe
