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DEDICATED commits to Non-Violence with new range inspired by The Non-Violence Project

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DEDICATED commits to Non-Violence with new range inspired by The Non-Violence Project

The sustainable Swedish lifestyle brand DEDICATED is thrilled to announce an impactful partnership with global NGO The Non-Violence Project. NVP empowers people, through creative learning, to overcome violence in all its forms. The primary goal of this partnership is to highlight the urgent need for peace and the power of working together.

DEDICATED is releasing an exclusive limited-edition collection as part of this collaboration. This collection embodies DEDICATED's commitment to a more sustainable and creative industry and promotes the values of compassion, unity, and social responsibility championed by The Non-Violence Project.

The Non-Violence collection features a range of thoughtfully designed apparel and accessories, each conveying hope and solidarity. A portion of the proceeds from the collection will directly support the Non-Violence Project's initiatives in promoting conflict resolution, education, and the empowerment of youth worldwide.

We believe that fashion can be a powerful tool for positive change.”, says Johan Graffner, CEO at DEDICATED. “Our collaboration with the Non-Violence Project is an opportunity to inspire conversations and actions that lead to a more peaceful world. We are sending a message that we can create meaningful changes by standing together and showing understanding.”.

DEDICATED's commitment to sustainability and ethical practices aligns seamlessly with The Non-Violence Project's mission. The two organizations aim to create a ripple effect by merging their strengths and encouraging individuals to stand against violence and intolerance.

"We're really excited about the DEDICATED x Non-Violence collection and how it can spark people to talk and take the initiative to productively address conflict resolution.", says Anouk Tentén, CEO of The Non-Violence Project Foundation. "Partnerships like this show how important it is for all of us to collaborate to make real changes in society.".

Dedicated X Non-Violence Collab_Everyday Heroes_29Sept2023
Everyday heroes Rolf Skjöldebrand, Dilara Cetinkaya, Per Buténas and Marvin Tay.

As part of the campaign Dedicated interviewed four influential persons in Sweden, so called everyday heroes who told their stories about how they stand up against violence in their everyday lives. Our Swedish co-founder Rolf SKjöldebrand and Swedish country director Dilara Cetinkaya were two of the interviewed everyday heroes. Read their stories

The DEDICATED x Non-Violence collection will be available for a limited time at DEDICATED's stores and online. For more information about the collaboration, please visit Dedicated's online store.

Join DEDICATED and The Non-Violence Project in making a powerful statement of solidarity, compassion, and positive change.

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The Non-Violence Project Foundation (NVPF) is a non-profit organisation with a mission to inspire, motivate and engage young people to learn how to solve conflicts peacefully. NVPF was founded in 1993 in Switzerland and has educated more than 9 million young people, teachers, and sports coaches on five continents.

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We inspire, motivate and engage people to learn how to solve conflicts peacefully through raising awareness and education.

The Non-Violence Project Foundation empowers people with creative tools and skills to cultivate awareness and understanding of non-violence, enabling them to overcome violence, leading to a virtuous cycle of positive impact. We believe that knowledge is power, and that creativity can help unlock the full potential of this power through skill-based learning and learning tools that are more engaging, impactful, and relevant to the needs of today and tomorrow.

We have educated more than 9 million people on five continents since the organisation was founded in 1993 in Switzerland. Our education programs and outreach initiatives have won several awards for best practise. President Obama awarded NVP the ”President’s Call to Service Award” in 2011. Other awards include the Presidential Daily Light Award, received by President Bill Clinton, the Paul Harris Fellow Award given by Rotary International, the American National Safety Council Award for best practise and the Weed & Seed Award given by US Justice Department in 2009.

It is thanks to our 30-year legacy, symbol of the Knotted Gun, innovative methods, and a growing community of change advocates like you that we can shape a more peaceful and non-violent world.

We are a non-profit based in Geneva, Switzerland, but operating globally, which means you can join us wherever you are.

For more information about us and our initiatives please visit or contact us at

The Non-Violence Project Foundation
Avenue Louis Casaï 18
1209 Geneva