Image - 20 November 2019

AI-technician Jon Helge Sandal, Norway

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Contacts

Els Olsen

Press contact Marketing Communications Specialist Marketing Communications, Public Relations Els.Olsen@geno.no +47 953 64 998

Kate Stai

Press contact Chief Operating Officer, International kate.stai@geno.no +47 476 74 421

Norwegian Red breeding organization, Geno, introduces electric cars for its AI technician team

Norway’s cattle breeding organization, Geno, has introduced electric cars into its AI technician fleet. This pilot project was launched in May as part of the company’s green strategy that is being extended throughout its cattle breeding operations and with a view to bringing benefits to the Norwegian Red breed in the domestic and international marketplace.

Norwegian Red dairy cattle breeding organisation

Norwegian Red is the main dairy cattle breed in Norway, developed by Geno SA. Geno SA is a farmer-owned cooperative that has been breeding Norwegian Red dairy cattle since 1935. Geno sells over 1 million doses of semen from elite Norwegian Red bulls each year and distributes genetic material to more than 30 countries worldwide. Geno's vision: Breeding for better lives. Geno's head office is in Hamar, Norway.