The Norwegian Red breeding program by Geno has supported a more environmentally friendly cow for the past four decades by strengthening traits like health and fertility alongside production. The goal is to continue breeding for these key parameters, as well as low methane production and improved feed efficiency.
Geno has been long known for its sustainable breeding standard. Norwegian Red has become an innovative, healthy, and fertile dual-purpose breed that produces well according to its broad breeding goal. A breeding goal that, undoubtedly, has positive effects on reducing climate emissions.
Geno's Norwegian Red Top Bulls Outshine and Sweep the US Ayrshire and Red Breeds. Taking the top spots in Net Merit, Fluid Merit, and Cheese Merit indexes in the US.
Geno Releases an Outstanding Line of Norwegian Red sires following December 2020 proof run. The official Norwegian Red (NR) genetic evaluations for December 2020 are now available and affirming a line of Geno's outstanding Norwegian Red sires.
Today marks the 85th Anniversary of Geno SA, with 85 years of an inspiring journey since the company has been established by a group of passionate dairy producers on November 16, 1935, in Hedmark, Norway. Today, in more than 30 countries, Geno has increased health, fertility, and component yields with its Norwegian Red breed, thereby giving dairy farmers more robust and profitable cows.
Geno’s mission is to breed for better lives, emphasizing animal health, including reducing antibiotics use. Within the Nordic countries, Norway has maintained its position as the leader in animal health and fertility, putting the Norwegian Red breed in the forefront of health and fertility traits for dairy cows.
Norwegian Red sires can be successfully used in almost all herd management systems and in the varied environmental conditions typically seen in modern dairy herds. In general, all NR sires will significantly improve health, fertility, calf survival and reduce body weight (resulting in lower feed consumption) when mated to Holstein cows.
Human health and saving lives are priorities for governments around the world as they put in measures to combat the coronavirus. These are demanding times for medical staff on the front line, and for leading researchers as they look for short and long term measures of fighting infection in populations.
“The issue of antibiotic resistance has emerged as an important issue when it comes to the po
Official Norwegian Red (NR) genetic evaluations for April 2020 are now available from Geno. Geno now has 37 genomic selected (GS) sires that are alive and currently available to international markets with Total Merit Index (TMI) of 25 or higher.
Kate Stai has been appointed Chief Operating Officer (COO), International at Geno, where she previously held the position of Communications and Marketing Manager. Geno is the breeding organization of Norwegian Red, the main dairy cattle breed in Norway.
Official Norwegian Red (NR) genetic evaluations for August 2019 are now available from Geno, and exciting new bulls are now available to international markets. Many genomic selected sires (GS) are available in conventional and REDX semen.
After becoming increasingly concerned about the level of inbreeding in the Holstein breed, and seeing his herd become less resistant to stress and increasing instances of disease, Matteo Vitali, a dairy farmer in Italy, started using Norwegian Red genetics on his herd.
Norwegian Red is the main dairy cattle breed in Norway, developed by Geno SA. Geno SA is a farmer-owned cooperative that has been breeding Norwegian Red dairy cattle since 1935. Geno sells over 1 million doses of semen from elite Norwegian Red bulls each year and distributes genetic material to more than 30 countries worldwide. Geno's vision: Breeding for better lives. Geno's head office is in Hamar, Norway.
