Press release —
Orkla Snacks completes acquisition of The European Candy Group
The acquisition provides Orkla Snacks with increased production capacity for the popular confectionery brand BUBS and strengthens the company’s position and opportunities for further growth in Europe.
Orkla Snacks announced the acquisition of The European Candy Group (CCI) on 31 July 2026. The acquisition has now received the necessary regulatory approvals and has been completed. Orkla Snacks has thereby acquired 100% of the shares in CCI, one of Europe’s leading producers of vegan sugar confectionery.
“CCI is a natural strategic fit for Orkla Snacks, adding production capacity to support continued BUBS growth in the Nordic markets and enable faster expansion into new European markets. We are also welcoming a strong business, highly skilled employees, valuable expertise and a broad customer network spanning several European markets,” says Ingvill T. Berg, CEO of Orkla Snacks.
Adding four factories
CCI has produced selected BUBS products for Orkla Snacks since 2025. The company operates four factories in the Netherlands and Germany and has extensive expertise in the production of vegan sugar confectionery, product development and innovation. CCI will continue its existing, profitable business, while gradually increasing production of BUBS.
“Becoming part of Orkla Snacks marks the beginning of an exciting new chapter for CCI. Through our collaboration over the past year, we have got to know Orkla Snacks well, and we look forward to developing the business further together. This provides a solid foundation for our employees and customers,” says Alfred Attema, CEO of CCI.
Increasing capacity to support continued BUBS growth
Strong demand for BUBS continues to grow. The new production line at the BUBS factory in Jönköping is now ramping up and will double the factory’s production capacity. Together with production at CCI, this gives Orkla Snacks greater capacity to support continued BUBS growth in Europe and other international markets.
BUBS has also gained strong momentum in the US. The brand is now available in more than 60,000 stores, including major retailers such as Target, Walmart, Kroger and CVS, reaching more consumers than ever before. The strong performance has contributed to raising Orkla Snacks’ international ambitions for BUBS.
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Orkla Snacks is a leading Nordic and Baltic player within the snacking category. We operate in seven markets and have an annual turnover of approximately 9.7 billion NOK (2024). We are more than 3,000 passionate employees, with a wide range of beloved brands. We are uniquely positioned across three categories – snacks, confectionery, and biscuits. Our portfolio consists of strong, local heritage brands that have been part of consumers everyday life through generations. In 2025, Orkla Snacks was recognized on the TIME100 Most Influential Companies list, highlighting our impact and contribution to shaping the future of snacking. The head office is in Oslo, Norway. Orkla Snacks is one of Orkla’s 10 portfolio companies. Orkla ASA is listed on the Oslo Stock Exchange.
