Swedish candy brand BUBS, owned by Orkla Snacks, has been recognized by TIME as one of the best inventions of 2025.
The list includes innovators across sectors — from technology pioneers such as Apple and Google DeepMind to fashion houses like Stella McCartney.
“We’re incredibly proud to be featured on TIME’s exclusive list. It’s exciting to see how Americans are embracing the Scandinavian
BUBS, Orkla Snacks' iconic candy brand that has become a viral sensation worldwide, is celebrating its U.S. launch with its first-ever retail pop-up. For a limited time, New Yorkers can step inside the super-sweet BUBS “Sweeteasy” in SoHo and discover the playful world inspired by Sweden’s famous lördagsgodis — the weekly tradition of indulging in candy every Saturday.
Open from Sept. 25 throug
TIME reveals the fifth-annual TIME100 Most Influential Companies list, highlighting companies making an extraordinary impact around the world. Orkla Snacks, owner of the popular candy brand BUBS, has made it to the exclusive list.
“We are thrilled to be featured on this prestigious list! It’s a fantastic recognition of the journey we’re on as a company, and it demonstrates the popularity o
Smash! has seen phenomenal growth and is now Norway’s second best-selling candy. The success is spreading to more and more countries, and to meet the growing demand, a new production line is being established at the Nidar factory in Trondheim.
Orkla Snacks is now investing in a completely new and modern production line for Smash! at the Nidar factory. Once fully operational, it will double prod
From local hero to global superstar – now American consumers get BUBS.
Orkla Snacks is launching the candy brand BUBS in the U.S. market in the fall of 2025. The initiative comes after growing interest from American consumers and retail players.
“USA is the world’s largest candy market and represents significant growth potential for us. Interest in BUBS is strong and increasing, and the U.S.
