Press release - 30 November 2017 12:00

HAGLÖFS V SERIES DOWN JACKET – Haglöfs launches the world’s toughest down jacket

Stockholm (November 30, 2017) – Today Haglöfs introduces V series, a new stand alone concept that puts Haglöfs’ renowned innovation and design on display. The first release from Haglöfs V series is the Down Jacket, the world’s toughest insulated jacket.

Haglöfs aimed to create the toughest insulated jacket in the world when they developed the V series Down Jacket. Using a face fabric made from the world’s strongest and most durable fiber – Dyneema® – the jacket has unrivalled strength and an innovative design. For the Haglöfs V series Down Jacket, using the fabric Dyneema® 3L, the fiber has been engineered into a breathable, waterproof ultra-light fabric, with an impressive look.

“V series is a celebration of our legacy within technical outdoor wear as well as the home for our most innovative products. Within V series we are pushing the boundaries by using cutting edge technologies that bring extraordinary function, aesthetic and performance to compete with the toughest conditions”, says Jacopo Bufacchi, Head of Design at Haglöfs.

V series down jacket – key features

Face fabric built in Dyneema® – the world’s strongest fiber™

Innovative ventilating placket with dual zippers

Box construction down baffles in upper body and arms for superior insulation

YKK water resistant zippers throughout exterior

Reflective overlay tape at back

2D adjustable hood compatible with climbing helmet

Stockholm based FOLD Studio created the film and look book for the V series Down Jacket. All imagery and moving content were captured by NYC based photographer, Peter Sutherland.

The V series Down Jacket is available in two color ways at selected retailers including Très Bien (Malmö), Union (Los Angeles), Slam Jam (Milan), Firmament (Berlin), Norse Store (Copenhagen) along with Haglöfs own retail channels. The jacket is launched in a limited edition at an estimated retail price of 1000€.

About Dyneema®
Dyneema® is the world’s strongest fiber™, invented and manufactured by DSM Dyneema. The fiber was originally named Ultra High Molecular Weight PolyEthylene (UHMWPE). Dyneema® offers maximum strength combined with minimum weight. It is up to 15 times stronger than quality steel and up to 40 percent stronger than aramid fibers, both on weight for weight basis. Dyneema® fiber floats on water and is extremely durable and resistant to moisture, UV light and chemicals. Dyneema® is an important component in ropes, cables and nets in the fishing, shipping and offshore industries.

For more information, contact:

Erica Wigge +46 (0)70851 09 41, erica.wigge@haglofs.se

Måns Ericson, +46 (0)76 110 80 97, mans.ericson@haglofs.se

Topics

More than a century ago, Wiktor Haglöf designed a backpack for the local workers of Swedish small town Torsång. The durable, practical backpack would be the proud beginnings of what today is one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia is owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

Contacts

Sara Skogsberg Cuadras

Press contact CSR & Corporate Communicatins Manager sara.skogsberg-cuadras@haglofs.se +34616424178

Sophia Schlör

Press contact PR Manager PR sophia.schlor@haglofs.se +46720773930

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V series down jacket
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HAGLÖFS V SERIES DOWN JACKET – Haglöfs launches the world’s toughest down jacket
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