Today, Haglöfs AB announces the appointment of Steen Borgholm as a new member of its Board of Directors. Steen Borgholm brings extensive operational experience from the consumer goods sector, within footwear, functional apparel and fashion. His expertise will be a valuable asset as Haglöfs continues its global growth journey.With a strong professional background, including serving as CEO of ECCO a
Crafted using advanced insulation technologies, Haglöfs’ collection of insulated jackets are for adventurers who want to maximize their experience outside—no matter the conditions. The winter season offers exciting new pathways to explore, but the insulated jacket you wear can make or break your experience. Developed from the insights of their adventurous ambassadors and an evolving toolkit
Updated and ready for your next adventure, Haglöfs’ shell jacket collection is durably waterproof, breathable, and now PFAS-free. This season, Haglöfs launches a new generation of durably waterproof shell jackets featuring functional and timeless design updates. Longtime Haglöfs consumers will recognize the return of several beloved styles, each adapted to the demands of different outdoor ac
The TIGHT™ family is growing: Haglöfs introduces 5 new bags for outdoor and everyday adventures
The Swedish outdoor brand Haglöfs has marked another significant step in its global expansion by signing a new distribution agreement with SAT, the leading sports and branded apparel distributor in Poland. This partnership aims to make Haglöfs' high-quality outdoor gear more accessible to Poland's growing community of outdoor enthusiasts.
Haglöfs AB announces adjustments to its Board of Directors. Stefan Ytterborn has stepped down from his role as a board member, and Mike Owilli has been appointed to join the board.
Mike Owilli is an experienced entrepreneur and business leader with extensive expertise in brand strategy, digital transformation, and consumer engagement. With a background in senior roles primarily within media an
Swedish outdoor brand Haglöfs has restocked and re-opened Haglöfs Restored—their initiative to give high-performance gear a second life, with an exciting selection of new (old) products.
Haglöfs Restored is a collection of second-hand performance gear that’s just as functional and good-looking as the brand’s regular collection, with the added benefit of extending the lifespan of premium materia
Haglöfs, the Swedish outdoor brand, has partnered with Sport Alliance International S.p.A., a leading distributor in the Italian market, to strengthen its distribution network in Italy and the Alpine region. This collaboration aims to make Haglöfs’ outdoor gear more accessible while supporting its growth ambitions in the region, and will officially launch with the Fall/Winter 2025 collection.
H
Haglöfs is pleased to announce that Paulina Arnberg will join the company as Head of Direct-to-Consumer (DTC), effective January 20, 2025.
Paulina brings extensive experience within the retail sector, with a particular focus on e-commerce, including roles spanning assortment planning, controlling, tech, and digital marketing, alongside her experience in in-store operations. She spent the past 1
Haglöfs introduces a new line of mountain backpacks, expertly designed for winter activities like skiing and touring. Athlete-approved and tailored for specific adventures, these backpacks blend functionality with comfort, ensuring efficient gear access and optimal performance in alpine environments. Available November 2024.
Heading out for a restful hike or a fast-paced climb in wet conditions? Whatever the adventure, Haglöfs has insulation gear ready to help you get the most out of the experience.
Haglöfs has long been dedicated to finding the best ways to keep people warm, whatever the outdoor activity and weather conditions. This season, the innovation journey continues. Haglöfs’ advanced range of insulating ga
Swedish outdoor brand Haglöfs is excited to announce the opening of its newest shop-in-shop in Illum, the iconic Scandinavian department store located in the heart of Copenhagen.
Known for its focus on fashion and lifestyle, Illum provides a renowned platform for Haglöfs to showcase its innovative outdoor gear. The shop is located in the department store's dedicated outdoor section, covering 30
Marking a significant step in its international expansion, Haglöfs has signed a distributor partnership with South Korean HAYL. HAYL is a branch of parent company AYL Inc., a well-established distributor that has been working with Scandinavian outdoor brands and building their presence in the South Korean market since 2009. This partnership enables Haglöfs to introduce its high-quality outdoor gea
Haglöfs, the 110-year-old Swedish outdoor brand recognized for its high-quality and functional gear, is excited to announce the grand opening of its first flagship store in Japan, Haglöfs Harajuku, on September 14, 2024. This 166-square-meter store will feature a comprehensive selection of Haglöfs' signature outdoor products, including backpacks, apparel, and accessories, catering to both outdoor
Presenting the 2024 Outsiders by Nature Film Festival. Now in its fourth year running, the festival continues to shine a light on Haglöfs’ community of skiers, snowboarders, climbers, and adventure athletes as they explore the depths of nature and their own limits. The festival kicks off in November, with screening events in unique locations across Europe.
“One should not underestimate the pow
Haglöfs is excited to announce that Martin Daniels will be joining the company as Chief Executive Officer (CEO) as of August, 2024.
Martin Daniels brings extensive experience in building products, brands, and retail concepts within the consumer sector. Over the past decade, Martin was instrumental in shaping the success of Synsam, the leading optical retailer in the Nordics, where he most recen
Haglöfs is pleased to announce the appointment of Andreas Oliver Lorenz as the new Chief Commercial Officer (CCO), effective as of August 2024.
Andreas brings extensive expertise from the consumer sector, having spent the majority of his career working for leading companies in this space. Over the past decade, he has held various global and regional leadership roles at Adidas AG and On AG, gain
Haglöfs is pleased to announce the appointment of Stefan Ytterborn as the new member of the Board of Directors.
With a background in founding innovative companies like POC and CAKE, Stefan Ytterborn brings a wealth of experience in product innovation and brand development. His extensive knowledge in design and the outdoor industry will be instrumental as Haglöfs continues its journey, driving f
Haglöfs today announced a change in its executive leadership. Fredrik Ohlsson, who has led the company with exemplary dedication for five years, will step down as CEO. This decision aligns with Haglöfs' preparation for a new phase of global expansion.
Fredrik has been instrumental in navigating Haglöfs through globally challenging times, significantly enhancing the company's market position and
Haglöfs’ 2023 Sustainability Report is out and it reveals a 62% reduction in CO2 emissions compared to the previous year. However, it does not mean they have met their net zero target. Although Haglöfs continued to take concrete actions to reduce emissions in 2023, the drastic emissions reduction is primarily due to the year’s complex macroeconomic environment that resulted in lower consumer deman
