On 2 November 2024, the studio exhibition “Best Brands & Communication Design – Red Dot Winners Selection 2024” will open at the Museum of Communication Berlin. The exhibition shows the 65 best works of the Red Dot Award: Brands & Communication Design 2024, which were selected by an international jury. Visitors can experience the state of the art of international communication design here until 12 January 2025. The exhibits range from posters and books to online projects, advertising films and innovative packaging designs.
Insight into the special exhibition Visitors to the special exhibition have the opportunity to see outstanding projects from a wide variety of fields. The exhibition shows works that represent the diversity and creativity of modern communication design: With its poster series “Masters - Interbrand’s Best Spanish Brands 2023”, the Spanish agency Interbrand is honouring Spain's 30 most valuable brands by reinterpreting traditional paintings with the help of AI.
The Greek restaurant POSTER relies on posters as a central means of communication and creates a mural in the restaurant with each new poster.
The German agency Mutabor presents “Mutabor.ai”, an AI tool that enables even design amateurs to create brand-compliant images in the unique style of a brand.
Red Dot: Junior Prize winner Chuantao Zhu interprets the theme of “Desire” from Dante Alighieri’s “Divine Comedy” in his project “La Divina Commedia” on 2,000 pages with over 300 drawings. The work is published bilingually in Chinese and English.
In addition to many other projects, the exhibition features work by the Red Dot: Agency of the Year 2024, PepsiCo Design and Innovation. The focus is on the ‘Pepsi Smart Can’: the world's first can with a 360° screen, sound technology and motion sensors enables creative and immersive content.
On 2 November 2024, the studio exhibition “Best Brands & Communication Design – Red Dot Winners Selection 2024” will open at the Museum of Communication Berlin. The exhibition shows the 65 best works of the Red Dot Award: Brands & Communication Design 2024, which were selected by an international jury. Visitors can experience the state of the art of international communication design here
