Press release -
Accenture Song is Red Dot: Agency of the Year 2025
Accenture Song, the creative powerhouse of global consultancy Accenture, has been named Red Dot: Agency of the Year 2025. With this honorary title – granted each year to an agency recognised for forward-thinking, impactful design and innovation work – Red Dot recognises Accenture Song’s outstanding ability to combine creativity, technology and strategy in shaping brands and experiences worldwide.
Award-winning work across industries
Founded in 2022 as the successor to Accenture Interactive, Accenture Song brings together creative talent in more than 40 markets. In recent years, Accenture Song’s global teams have been recognised with numerous Red Dot distinctions for their outstanding projects – spanning automotive brands such as JLR, global NGOs like WWF Germany, airlines including Lufthansa, retailers such as ALDI Nord and Krombacher, as well as beauty companies like Noli and Shiseido. These award-winning projects reflect the agency’s reputation for creating transformative design solutions that resonate across industries and shape global brand communication.
Culture of curiosity, innovation and connection
Accenture Song’s culture is built on curiosity, agency and shared principles. Combining consulting rigor with creative diversity and technological excellence, it helps organisations shape meaningful experiences that drive growth.
“I’d describe the mindset of Accenture Song as ‘limitless and connected’,” said Nick Law, global creative strategy and experience lead at Accenture Song. “We’re a business with many practices, capabilities and different versions of creativity. Our superpower is how we connect all of those things. Our edge lies in human-first design, platform-agnostic delivery and global scale – enabling clients across industries such as consumer goods, retail, automotive and financial services to create high-value, seamless customer experiences. Song brings together deep expertise in design, commerce, marketing and technology to harmonise brand, business and experience in ways that drive loyalty, adoption and joy.”
Innovation, research and sustainability are also firmly embedded in the agency’s operations, reflecting its commitment to responsible design based on sound insights and data. Artificial intelligence is seen as a transformative opportunity: “Automating the ‘how’ of creativity frees human teams to focus on the ‘why’ and ‘what’, where human insight, taste and ambition remain essential,” added Law.
By creating meaningful, culturally resonant experiences, Accenture Song is shaping the next generation of brand experiences – ensuring every interaction is relevant and deeply connected to the human experience.
Congratulations from Professor Dr. Peter Zec, founder and CEO of Red Dot
“Accenture Song exemplifies a new generation of agencies. By combining creativity, technology and strategic thinking, the agency has been setting benchmarks in the Red Dot Design Award for many years. Its projects impress with their diversity, innovative strength and relevance – making brands visible while also reflecting societal developments. With the title ‘Red Dot: Agency of the Year 2025’, we honour this consistent excellence and the courage to use design as a driving force for both business and culture. Congratulations to the entire team at Accenture Song!”
Red Dot: Agency of the Year – Hall of Fame
Since 2008, this honorary title has been awarded to agencies that have made a lasting impact on design, innovation, and creativity. Celebrated for their visionary work and exceptional achievements, these agencies have shaped the industry and continue to inspire designers and creatives around the world:
2025 Accenture Song
2024 PepsiCo Design and Innovation
2023 CLEVER°FRANKE
2022 MetaDesign
2021 denkwerk
2020 Interbrand
2019 KW43 Branddesign by Grey Germany
2018 Banda Agency
2017 thjnk
2016 Serviceplan
2015 Leo Burnett Deutschland
2014 Scholz & Friends
2013 MUTABOR
2012 601BISANG
2011 Beetroot
2010 BBDO
2009 KMS TEAM
2008 Strichpunkt
Categories
The Red Dot Design Award is one of the most prestigious design competitions worldwide. Participants can submit entries in three disciplines: products, brands and communication projects, as well as prototypes and design concepts. Each year, a jury convenes for each award category to individually assess the submissions and subsequently decide on the awarding of distinctions.
The Red Dot Design Award has a nearly 70-year history: in 1955, a jury convened for the first time to evaluate the best designs of that era. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award.
