Press release -
Sustainable Design - Red Dot Award: Product Design introduces new meta-category
The internationally renowned Red Dot Award: Product Design has started a new round of the competition. New this year: Red Dot is expanding the assessment spectrum to include the meta-category “Sustainable Design” focussing on sustainable and responsible product design.
Material efficiency and recyclability – the criteria of the new meta-category
In the “Sustainable Design” meta-category, durable, adaptable, and material- and energy-efficient products, or products made from renewable and recyclable raw materials, for example, can be entered from all sectors.
As part of the judging process, all submissions will first be evaluated holistically and then, in a second round, by the Red Dot jury with regard to the following specific characteristics:
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Durable, evolving, and adaptable products
Durable and high-quality product designs offer greater benefits as they rarely need to be replaced and can be passed on. Designs that grow with children, for example, adapt to their developmental stages and can therefore be used for longer, are in contrast to fast-moving consumer goods (FMCG). Multifunctional products can be used flexibly and reduce the consumption of individual, specialised items.
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Material and energy-efficient construction
“Less is more!” was once propagated by the architect Ludwig Mies van der Rohe, whose validity applies not only to minimalist design, and the reduction of complexity in the use of things, but also to material and energy-efficient construction. So less is also more if the design and construction of products can also save material and energy and reduce the burden on the environment.
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Renewable and recyclable raw materials
Designers and companies are also responsible for the decision to include renewable and recyclable raw materials in the design, as the choice of raw and other materials determines whether a product can be recycled at the end of its life cycle.
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Repairable and recyclable products
Designers and companies have a decisive influence on whether products can be repaired or recycled in order to extend their service life and reduce their environmental impact. Repairability and recyclability give consumers the opportunity to act more sustainably. These principles are already important in the design process.
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Sustainability also applies to packaging and shipping
In addition to the product itself, the packaging also plays a role: intelligent design that reduces packaging material or optimises transport also protects the environment.
Facts and figures about the Red Dot Award: Product Design 2025
From 16 September 2024 to 31 January 2025, designers and companies from all over the world can apply with their products. The application period is divided into three phases:
Early Bird: 16 September - 11 October 2024
Regular: 12 October 2024 - 17 January 2025
Latecomer: 18 January - 31 January 2025
The judging of the submitted designs will take place in March 2025, when over 40 international design experts will come together in the Ruhr region to examine the products live and in the original.
The award ceremony will take place on 8 July 2025. The Red Dot Award Ceremony is an extraordinary event with great appeal. Over 1,500 international guests are expected to attend the event at the Aalto Theatre in Essen and the Red Dot Design Museum, which is located on the grounds of the UNESCO World Heritage Site Zeche Zollverein.
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The Red Dot Design Award is one of the most prestigious design competitions worldwide. Participants can submit entries in three disciplines: products, brands and communication projects, as well as prototypes and design concepts. Each year, a jury convenes for each award category to individually assess the submissions and subsequently decide on the awarding of distinctions.
The Red Dot Design Award has a nearly 70-year history: in 1955, a jury convened for the first time to evaluate the best designs of that era. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award.
