Press release -
New from Sagaform Autumn 2025 – Swedish Originals of the Season
As autumn sweeps in, Sagaform fuels our must-have desire with products that bring warmth through rich colours and sleek functionality. A collection offering new Swedish originals for moments to share – both indoors and outdoors.
Discover Sagaform’s new arrivals
Sagaform lifestyle images AW25
Sagaform product images AW25
Blanka – crystal glass
A new glassware series that combines crystal-clear elegance with everyday warmth. The series includes glasses in several shapes, a carafe, and a versatile vase/wine cooler – all featuring Sagaform’s characteristic stripe and softly rounded forms.
Blanka champagne coupe, 2-pack
Material: Crystal glass
Colour: Clear
Size: ø10x9.5cm 30cl
Price: €37 / 349 SEK / 379 NOK / 239 DKK
Blanka wine glass, 2-pack
Material: Crystal glass
Colour: Clear
Size: ø9x11cm 35cl
Price: €37 / 349 SEK / 379 NOK / 239 DKK
Blanka beer glass, 2-pack
Material: Crystal glass
Colour: Clear
Size: ø10x14.5cm 50cl
Price: €37 / 349 SEK / 379 NOK / 239 DKK
Blanka water glass, 2-pack
Material: Crystal glass
Colour: Clear
Size: ø8.5x7cm 28cl
Price: €27 / 249 SEK / 289 NOK / 169 DKK
Blanka vase/wine cooler/candle holder
Material: Crystal glass
Colour: Clear
Size: ø15x20cm
Price: €42 / 399 SEK / 449 NOK / 269 DKK
Blanka carafe
Material: Crystal glass
Colour: Clear
Size: ø12x22.5cm 1.4l
Price: €47 / 449 SEK / 499 NOK / 309 DKK
Coffee & More – new deep plates
Margot Barolo’s playful, 70s-inspired Coffee & More now expands with deep plates – perfect for soups, pasta, and salads.
Coffee & More deep plate
Material: Stoneware
Colour: White, green, grey & beige
Size: ø22x6cm
Price: €30 / 279 SEK / 319 NOK / 189 DKK
Ditte – a classic reborn
One of Sagaform’s most beloved series returns in new design and colours, created for cosy evenings, tapas, and social gatherings. Inspired by Sagaform’s immensely popular taco dish that was already part of the collection in the 1990s.
Ditte serving plate – large
Material: Stoneware
Colour: Grey/black & Beige/bordeaux
Size: 36x20x3.5cm
Price: €85 / 799 SEK / 899 NOK / 549 DKK
Ditte serving bowl
Material: Stoneware
Colour: Beige/bordeaux
Size: ø21x7cm
Price: €42 / 399 SEK / 449 NOK / 269 DKK
Ditte serving plate – round
Material: Stoneware
Colour: Beige/bordeaux
Size: ø26x3.5cm
Price: €64 / 599 SEK / 679 NOK / 399 DKK
Ditte bowls, 2-pack
Material: Stoneware
Colour: Beige/bordeaux
Size: ø12x7cm
Price: €37 / 349 SEK / 379 NOK / 239 DKK
Ditte taco holders, 2-pack
Material: Stoneware
Colour: Beige/bordeaux
Size: 11.5x11.5x5.5cm
Price: €42 / 399 SEK / 449 NOK / 269 DKK
Sten – marble series
Previously seen in beige, now launching in brown forest marble – where each product is unique. A collection that combines function, beauty, and timelessness.
Sten bowl – large
Material: Brown forest marble
Colour: Brown
Size: ø28x5cm
Price: €105 / 999 SEK / 1099 NOK / 689 DKK
Sten candle holder
Material: Brown forest marble
Colour: Brown
Size: ø6x6cm
Price: €37 / 349 SEK / 379 NOK / 239 DKK
Sten wine cooler
Material: Brown forest marble
Colour: Brown (new) / Beige
Size: ø12.5x17cm
Price: €79 / 749 SEK / 849 NOK / 519 DKK
Hanna – new wooden forms
The Hanna collection grows with new trays in round and large rectangular formats. Made from sustainably certified woods.
Hanna round tray
Material: Certified walnut / certified poplar (brown tray) Certified oak / certified poplar (black tray)
Colour: Black & dark brown
Size: ø35x5cm
Price: €75 / 699 SEK / 789 NOK / 499 DKK
Hanna tray – large
Material: Certified walnut / certified poplar
Colour: Dark brown
Size: 55x40x6cm
Price: €125 / 1199 SEK / 1359 NOK / 799 DKK
Edith – textile series
This season, the Edith textile series arrives in a beautiful floral design, with large flowers in red-brown tones – perfect for festive occasions and holidays, yet equally suited to brighten a spring or summer table setting.
Edith tablecloth
Material: 70% recycled cotton / 30% recycled polyester
Colour: Red/brown/beige
Size: 150x280cm
Price: €64 / 599 SEK / 679 NOK / 399 DKK
Edith napkins, 2-pack
Material: 70% recycled cotton / 30% recycled polyester
Colour: Red
Size: 45x45cm
Price: €11 / 99 SEK / 109 NOK / 69 DKK
Edith kitchen towels, 2-pack
Material: 70% recycled cotton / 30% recycled polyester
Colour: Red/brown/beige
Size: 50x70cm
Price: €16 / 149 SEK / 169 NOK / 99 DKK
Esther fleece blanket – new colours & material
Material: 100% recycled polyester, 340gsm
Colours: Light brown, dark brown (new) white, grey
Size: 130x170cm
Price: €64 / 599 SEK / 679 NOK / 399 DKK
Ulli wool throw – new colour
Material: 100% New Zealand wool, 340gsm
Colour: Green (new), grey, bordeaux
Size: 130x170cm
Price: €95 / 899 SEK / 999 NOK / 599 DKK
Tova take away mug – new colours
Launched less than a year ago, Sagaform’s take away mug has already become a popular classic. Leak-proof, dishwasher-safe, double-walled, vacuum-insulated, keeping drinks hot for 4 hours and cold for 8 hours.
Material: Recycled stainless steel with ceramic interior
Size: 32cl
Colours: Brown, pink (new) – also available in other colours
Price: €42 / 399 SEK / 449 NOK / 269 DKK
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Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature. To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.
Sagaform is part of Sagaform Group together with the brand Byon.
Sagaform Group brings together strong brands with distinct identities within home and interior design, with the goal of creating products that inspire, engage, and elevate everyday life. Under one roof, we unite design, function, and emotion to offer a thoughtfully curated range for both retail and corporate gifting.
Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
