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News from Sagaform  – the Swedish originals of summer and spring 2024

Press release -

News from Sagaform – the Swedish originals of summer and spring 2024

We cherish traditions, gather around the table, and invite golden energy into our homes. The spring and summer of 2024 from Sagaform have drawn inspiration from vintage products presented in a contemporary style. Always with a focus on functionality, design, and sustainability. How about a waxed tablecloth that feels like fabric, a beloved Easter egg hen, and old favorites in new sizes? Here are this season's new Swedish originals from Sagaform.

Elise herb pot
Elise pot for herbs has a practical drainage hole and a plate. A must-have pot which works with both herbs and smaller plants. Mix it with the larger sizes for a greater effect or plant several different herbs and place them in the window. The pot is decorated with an emblem and Sagaform’s characteristic stripe. It’s made of stoneware and is glazed in three beautiful nature-inspired colours – yellow, green and white. Available in three sizes. The perfect present packaged in a nice gift box. Holds 60 cl.

Elise Herb Pot
Colour: White, Green, and Yellow
Size: ø11x13 cm
Material: Stoneware
Price: 279 SEK / 319 NOK / 229 DKK / 30 €
Info: Drainage hole and saucer

Ellen egg tray
Ellen egg tray in stoneware is nice to use for storage and for serving all year round but also for the painted Easter eggs. Ellen egg tray has practical handles, room for six eggs and is coloured in a warm yellow nuance. Delivered in a lovely gift box. The egg tray is dishwasher safe for easy cleaning. Ellen egg tray belongs to the series Ellen which is a given Sagaform classic with stylish design. The series can be used every day all year round as well as during festivities and our beloved traditions.

Ellen Egg Tray
Colour: Yellow
Size: 15x10x5 cm
Material: Stoneware
Price: 199 SEK / 229 NOK / 149 DKK / 21 €
Info: Dishwasher safe


Ellen egg cup, 2-pcs
Ellen egg cup is perfect to use when having breakfast or Easter dinner and it matches all other products in the Ellen series. The egg cup has a great size and an organic looking edge reminding us of eggshells. Ellen is made of stoneware. Sold as a pair packaged in a nice gift box. Available in off white in a warm yellow nuance. Dishwasher safe for easy cleaning. Ellen egg cup belongs to the series Ellen which is a given Sagaform classic with stylish design. The series can be used every day all year round as well as during festivities and our beloved traditions.


Ellen Egg Cup, 2-pack
Colour: Yellow or off-white
Size: ø5x5 cm
Material: Stoneware
Price: 179 SEK / 199 NOK / 139 DKK / 18.9 €
Info: Dishwasher safe

Ellen Jar with Lid – adorned with a hen or hare
Jars are perfect hiding places for things we want close at hand. As Easter approaches, we fill it with candy or cookies, give it as a gift, or keep it for ourselves. We also use it as storage for things we want to serve quickly, easily, and beautifully. The Ellen jar looks fantastic in the kitchen but also in the bathroom or children's room. A charming jar available in off-white with a hare on the lid or in a soft yellow color with a hen. Made of stoneware and holds 60 cl. Dishwasher safe.

Ellen Jar with Lid
Colour: Yellow with a hen on the lid or off-white with a hare on the lid
Size: ø11.5x19 cm, 60 cl
Material: Stoneware
Price: 479 SEK / 529 NOK / 379 DKK / 51 €
Info: Dishwasher safe



Ellen egg hen
Ellen egg hen from Sagaform is inspired by past traditions. To serve boiled Easter eggs in a special egg hen became popular already in the late 19th century, a tradition worth highlighting and passing on. Except for boiled eggs on the Easter table, we fill it with candy or other little things we like to hide. Made of stoneware in an off white colour. Delivered in a gift box. Holds 40 cl. Ellen egg hen belongs to the series Ellen which is a given Sagaform classic with stylish design. The series can be used every day all year round as well as during festivities and our beloved traditions.

Ellen Egg Hen
Colour: Bone White
Size: 16x15x15 cm
Material: Stoneware
Price: 549 SEK / 609 NOK / 419 DKK / 59 €
Info: Dishwasher safe

Dagny bowl small
We put flowers in our homes but in different materials with different textures. Bowl Dagny is inspired by the beauty of the Daisy and is a lovely addition to the table, in all its simplicity or as a serving plate. Dagny bowl is available in two neutral colour combinations and three sizes. All of them are a great complement to the everyday porcelain. Perfect little bowls to use for snacks and olives. Designed by Studio Sagaform. Made of dolomite. Hand painted, colour variations may occur. Dishwasher safe for easy cleaning. Delivered in a classic gift box.

Dagny Bowl Small
Colour: White or Beige
Size: ø16x4 cm
Material: Dolomite
Price: 199 SEK / 229 NOK / 149 DKK / 21 €
Info: Dishwasher safe

The textile series Eden
Painted flowers in a classic pattern and soft pastels adorn Sagaform's textile series, Eden. Yellow, beige, and green interlace harmoniously in a family consisting of kitchen towels, hamam towels, and a waxed cloth. Eden's floral pattern evokes the feel of a faded watercolor painting—pleasant, serene, yet brimming with energy. The series is crafted from thin, woven recycled cotton (70%) and polyester (30%).

Eden kitchen towel, 2-pcs
The Eden kitchen towel adds a touch of flair to both the kitchen and bathroom. It dries quickly and is easy to hang up.

Colour: Mixed Yellow
Material: Recycled Cotton/Polyester
Size: 50x70 cm
Price: 149 SEK / 169 NOK / 119 DKK / 15.9 €

Eden hamam 90X170 cm
The Eden hamam is convenient to roll up and take with you to the beach, pool, or in your gym bag.

Colour: Mixed Yellow
Material: Recycled Cotton/Polyester
Size: 90x170 cm
Price: 299 SEK / 339 NOK / 229 DKK / 32 €

Eden waxed tablecloth
The Eden waxed cloth is an updated version of the classic glossy waxed cloth. The waxed surface makes Eden water-resistant and easy to wipe clean while maintaining the appearance and feel of a regular textile cloth. A product that seamlessly combines functionality and design, making it suitable for both indoor and outdoor use. Available in the size 150x250 cm.

Eden Waxed tablecloth
Colour: Mixed Yellow
Material: Recycled Cotton/Polyester
Size: 150x250 cm
Price: 649 SEK / 739 NOK / 519 DKK / 69 €

Ella waxed tablecloth
Ella waxed tablecloth is classically patterned with stripes and made of recycled cotton (70%) and polyester (30%). The surface is coated which makes the tablecloth water repellent and therefore perfect to use both indoors and outdoors. The stripes as well as the nature-inspired beige tones are characteristic for Sagaform. Available in size 150x250 cm. Packaged in nice paper girdle.

Ella Waxed tablecloth
Colour: Grey/Beige
Material: Recycled Cotton/Polyester
Size: 150x250 cm
Price: 649 SEK / 739 NOK / 519 DKK / 69 €

Ella hamam
Ella hamam is a classically patterned towel with fringes made of thin, woven recycled cotton (70%) and polyester (30%). The striped patterns are characteristic for Sagaform and vary with the colours. Available in soft tones of blue, green, yellow and grey. The towel dries quickly and is simple to hang. Easy to roll up and bring to the beach, the pool or the training. Looks lovely together with Eden hamam. Available in sizes 50x70 cm, 90x170 cm and 140x250 cm. Packaged in nice paper girdle.

New Ella Hamam
Colour: blue, green, yellow and grey
Material: Recycled Cotton/Polyester
Sizes: 50x70 cm, 90x170 cm, and 140x250 cm
Price: from 149 SEK / 739 NOK / 519 DKK / 69 €

Topics


Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature.
To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.

Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.

Contacts

Ida Nilsson

Ida Nilsson

Press contact Press- and media relations global +460709134037
Sara Wernerby

Sara Wernerby

Press contact

Related content

Sagaform – a Swedish Original for over 25 years.

Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature. To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.

Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.

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