Press release -
Sagaform spring and summer 2024 wants you to enjoy the present
Here and now, not later. This spring and summer Sagaform puts a silver lining on the present, the only time we actually know we have. We fill it with expectations and memorable moments. With products that embrace Easter and traditions creating unforgettable moments at the table, by the pool, in the garden and in the woods. Sagaform wants you to enjoy life, on your own or together with others. The collection colours are close to nature, cool as well as warm, with an injection of pastels, sunny yellow and peach. Welcome to Moments to Share by Sagaform spring and summer 2024.
Sagaform’s spring and summer collection 2024 presents lots of new arrivals and even more timeless Swedish Originals. The purpose of all products is to encourage you to share moments and especially this season create enjoyable ones. Because you should be here and now to create memories for a lifetime.
– Traditions are always special to us at Sagaform. Not just overall but also the really personal ones. This season we embrace Easter a little extra. It’s a nice tradition with many similarities to Christmas but without the same demands and expectations. It’s a creative and playful tradition. We see it as a kickoff for spring and believe it deserves to take up more space in life. We enhance it with products that will be useful all year round and we hope to inspire more of you to create moments within the moments when enjoying downtime, dinners or just a simple cup of coffee, says Beatrice Lindgren, design and concept manager at Sagaform AB.
The spring and summer collection contains products which create a warm feeling regardless if you are indoors or outdoors. Products that always have a stylish design but also an obvious function. You will find classics like waxed tablecloths in a contemporary design, Easter details you can have upfront all the time and flowers that will make an impression in many ways. The collection comes to life in materials like stoneware, recycled cotton, glass, rPET and wood.
– Think ripe fruits among woodlands and the sea. That’s the feeling the colours of this collection create. The materials are long lasting with an obvious function so they can be used for many years to come. Products that not just you love but your children as well. Those things that are put in the moving box when they move to their first home of their own, says Beatrice Lindgren.
Sagaform spring and summer collection 2024 is available at selected retailers and at sagaform.com from end of january.
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Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature.
To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.
Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
