Press release -
Sagaform launches smart cooler backpack made from recycled materials
Sagaform continues its commitment to sustainable outdoor products, where function, design, and sustainability go hand in hand. The Vide cooler backpack is thoughtfully designed from the ground up to meet modern needs. With an insulated cooling compartment, a dry section, and a sleek look made from 50% recycled materials, it is practical, durable, and ready for any adventure!
Among the must-have essentials, the Vide cooler backpack earns a top spot. Breaking away from the traditional cooler bag look, it features a sporty design with all the clever functions of a hiking backpack.
– We developed this backpack by scanning the market for various backpack styles. We wanted to create the very best – but with a cooling compartment, since nothing like it existed at the time. After years of product development, we’re finally proud to present the result, says Beatrice Lindgren, Creative Director at Sagaform AB.
Vide is divided into two separate compartments: a spacious cooling section at the bottom and an upper section for dry goods or personal belongings. Two elastic straps keep bottles securely in place, while practical outer pockets provide additional storage. Thanks to padded shoulder straps and an ergonomic fit, Vide remains comfortable to carry, even on longer outings.
– Sustainability is a core part of our design philosophy at Sagaform. We are constantly seeking new solutions and use recycled materials wherever possible. Fifty per cent of Vide’s materials are recycled, and its outer fabric offers a high level of water resistance – making it ideal for both sunny and rainy days, says Beatrice Lindgren.
Vide is a modern and stylish cooler backpack. Its smart design and durable materials make it equally suited for long forest walks and city life.
Details:
- Volume: 21 litres (12-litre cooling compartment + 9-litre dry storage)
- Size: 32 x 23 x 50 cm
- Waterproof seams
- Two-part design for optimal storage
- Elastic bottle straps
- Reflective details for increased visibility
- Available in the colours: black, beige, and green
- Outer fabric water column: 20,000 mm
- RRP: €95 / 899 SEK / 999 NOK / 599 DKK
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Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature. To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.
Sagaform is part of Sagaform Group together with the brand Byon.
Sagaform Group brings together strong brands with distinct identities within home and interior design, with the goal of creating products that inspire, engage, and elevate everyday life. Under one roof, we unite design, function, and emotion to offer a thoughtfully curated range for both retail and corporate gifting.
Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
