Press release -
Tova & Ted – making sustainability the obvious choice
With a sleek design and Sagaform’s signature stripe in harmonious, nature-inspired tones, the travel mugs Tova & Ted are timeless and functional. Thanks to their high-quality construction with double-walled vacuum insulation, they keep beverages hot or cold for an extended period. Most importantly, Tova & Ted are a clear example of the direction Sagaform aims to take—now and in the future—with a focus on sustainable and recycled materials.
– Our goal with Tova and Ted was clear from the beginning—to create the market’s best takeaway mug. It took over 1.5 years to develop a solution that best combines style, function, and sustainability. One of the challenges was finding a factory that uses recycled stainless steel, which was one of our fundamental requirements—a significant step towards a more circular production model, says Beatrice Lindgren, Design and Concept Manager at Sagaform AB.
Recycled steel is an excellent example of a circular and environmentally friendly production process. The steel used in the mugs comes from a variety of sources—old buildings, vehicles, machinery, and metal objects such as cans and tools. By using recycled materials, both energy consumption and the need for new raw materials are reduced.
In addition to recycled stainless steel, Sagaform systematically works with other sustainable materials, such as recycled cotton and rPET. By gradually replacing materials in both existing and new products and actively choosing recycled alternatives, the company drives development toward a more responsible future.
– Swedish original products from Sagaform are designed to simplify and enhance everyday life while making sustainable choices an obvious decision. By using recycled materials, we create products that stand the test of time—both in terms of style and environmental impact,” says Sara Wernerby, Marketing Manager at Sagaform AB.
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Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature.
To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.
Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
